Toluu

The Relationship Economy......

The Intersection of Technology and Human Interaction

How Much Have You Deposited?November 29

Everywhere we turn we are being surrounded by the message and the means for “giving”. It used to be that the message of giving was centric to religious institutions, non-profit causes and seasonal holidays. Today the message is permeating our culture through every means of media that surrounds us [...]

Are Relationships For $ale?November 28

Prior to the Industrial Revolution the task of selling was relatively simple. All firms had to do was meet the growing demand of consumers buying new things. It was very common for one person to perform all tasks of the business. The proprietor was focused on producing and meeting orders; selling, marketing, [...]

Can We Spend Our Way Out?November 26

So you ask how will we pay it back? The government’s response: By spending more! And you wonder why we the people have no faith in your decisions. Maybe we should call it The Spend Economy. Go figure. What say you?

Why Isn’t Your Church Networked?November 26

Church leaders could jump into the “social space” by either building their own custom network or buying a off the shelf platform. Either way they can control their logo, message, and community. Tools, hosting, and technical support are readily available and at low cost. A church social network could be supported by ads [...]

Is Your Church “Social”?November 24

Social media is also exactly what any church has historically provided its members accept it was provided in the physical realm. Every church creates media yet like traditional media the church media has historically been one way with limited interaction and conversations have been limited by “time and space” of the physical world. Publishers of church material are feeling the pinch of lower sales and less demand because more and more people of all religions are getting their “media” from the web. The shift occurring globally is that conversations are the new media and the web has simply become the new publishing and delivery vehicle.