Toluu

Managing the Gray - Marketing for the New Media Professional

Engage the evolution of new media with host C.C. Chapman

Heading Into 2009December 23 2008

The snow has fallen here in New England (as you can see in my front yard below) and Christmas is just around the corner. That means that 2009 is not that far away so today’s Managing the Gray focuses on a few core things you should be doing in the last days of 2008 to make sure that 2009 is a great one for you and your business.

This episode features a call in from Keith Burtis of Magic Woodworks talking about his new job with Best Buy Remix. I’m very proud of him and asked him to give a call in to tell all the other listeners about the new job.

If you want to see the snow videos I talked about on the show they can both be found on the newly launched

Mashable Announces Open Web Award WinnersDecember 16 2008

The winners have just been announced in this years Mashable Open Web Awards. I’m personally psyched to see that HARO and Evernote won as I was pulling for both of them!

The winners are:

Mainstream & Large Scale Social Networks

Winner: Netlog
Runner-up: Platinum Lounge

Embeddable Widgets

Winner: Qoof
Runner-up: Sprout

Blog Plugins

Winner: ShareThis
Runner-up: AddThis

Social News

Winner: Help a Reporter Out
Runner-up: Hubdub

Social Networking Applications

Winner: Aritition
Runner-up: Digsby

Social Bookmarking

Winner: Diigo
Runner-up: ShareThis

Search & Social Search

Winner: Scour
Runner-up: Artiklz

Sports & Fitness

Winner:

Social Media is Like WaterDecember 6 2008

I haven’t recorded a carcast in a long time and to get technical this would be a truckcast. I don’t think I’ve ever done one for Managing the Gray.

I’ve been using the iTalk iPhone application and working through some problems with it that now appear to be fixed and I love that I can record anywhere I am.

I had this idea about social media being like water. It all came about from me telling someone that too many companies are diving into the shallow end of the pool without thinking about hitting the bottom. As I drove to a meeting that idea kept bubbling and bouncing and I wanted to capture my thoughts and figured why not share them with you.

You’ll hear me call this live brainstorming and that is exactly what it is. It is far from a fully baked idea and I’d love your input on it

The Secret of Social Media SuccessNovember 21 2008

You want to know what the secret to social media success is? I give it on the show, but I’ll tell you here too. It is a simple one, that there is NO silver bullet for success. No big secret right? But, you’d be amazed at how many people and companies do think it will magically solve all their problems. Managing the Gray is here to tell you otherwise.

Today’s episode was inspired by an article in the latest Rolling Stone that talks about how Obama’s campaign was run and how he became President. One sentence in it set me off and got me thinking about the keys to running a successful campaign today.

I talk about this much more on show, but the basic outline for success in your marketing campaigns in my mind is:

1. Clearly define a measurable goal
2. Develop a strategy to reach that goal
3. Set up a team that is dedicated to the strategy and then empower them to work towards the goal. Trust them!
4. As setbacks arise, don’t let them take away your focus on the goal. Deal with them and move on.
5. Build a community and constantly feed them so they don’t burn out.
6. Whe

Open Web Awards Voting Now OpenNovember 19 2008

As a blog partner, I’m happy to announce that voting has now begun in the Mashable Open Web Awards.

Voting begins now and goes until Sunday, November 30th at 11:59 pm PST. So be sure to take a moment and vote for your favorites in each category. When the winners are announced I’ll be sure to list them here as well