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Media Transparent

How the Social Media Converges with Mass Media

Twitter contests also work for local businessYesterday

Moonfruit, an online website design company, advertised 10 MacBook giveaways in 10 days if you follow their Twitter feed @Moontweet and tweet using their hashtag #moonfruit. #moonfruit has been on top of the Twitter trends for four straight days, and Moonfruit can boast an average of over 10,000 new followers per day from this promotion:

Twitter Contests for Building a Local Following

The same contest frenzy can be applied to local businesses for the same reasons people put their business cards into a jar; they want a chance to win!

First step if you’re a local business: Follow local community Twitterers using local Twitter resources like Localtweeps.com, Chirpcity.com and Breaking News city sites, and Twitter directories that encourage local city tagging like Twellow.com or WeFollow.com. Once you follow them, you create

The Mother of Real Time SearchYesterday

Friendfeed aggregates its users’ content on 50 or so social networks and distributes the batch across the timeline. It’s the mother of social media aggregation, so the announcement of its new real time search functionality is far more comprehensive than what Twitter might offer. Now if Friendfeed can only match Twitter’s user numbers…

Users can even embed the real time search engine:

Lifestreaming, Blogging and Microblogging – how they fit togetherJune 30

from last year’s 06/02/08 slideshow: Explaining Twitter, Friendfeed & Social Media 2.0. I just added Lifestreaming.

With the advent of Twitter and the real time web, can blogs can chronicle real time as effectively as micro-blogging tools? Last week Steve Rubel introduced his move from blogging to lifestreaming with a new lifestream site based on the Posterous platform.

For the uninitiated, the lifestream looks curiously like a blog:

Q) Cmon Steve, isn’t this “lifestream” just basically a blog?

Sort of. The site is certainly structured like a blog. However, the approach is different. It’s less formal. There will be more bits, fewer posts.

The Local Business Owner’s Guide to TwitterJune 24

We’re leveraging participation in each city within the Breaking News Network by helping local businesses understand the power of Twitter as local advertising media:

Twitter For Local Advertising

View more OpenOffice presentations from Pat Kitano.

We’ve published a simple, but explicit eBook introduction to Twitter for local businesses called “The Local Business Owner’s Guide to Twitter” for free download. The final chapters provide high level tactics for using Twitter as a local advertising media.

Let us know what you think about the eBook and retweet it! For a real estate perspective on Twitter, download the Twitter for Real Estate Twits book at MyTechOpinion.

Build an Instantly Trafficked Media Site in a few hoursJune 23

Mark Madsen noticed all the media coverage devoted to the crackdown on Iran over the weekend and decided to build Breaking Iran News in a few hours. We’re pleased to see him provide a way to show how the world and humanity is changing.

Breaking Iran News aggregates the Twitter, Twitpic, Flickr and Picasa feeds to broadcast the most updated news from Iran based  on keywords IranRevolution, IranElection, Neda (the 16-year-old girl whose killing was caught on video and has become a martyr) and other hashtag phrases being used on Twitter.

We’re helping our clients develop these kinds of instant media sites based on the Breaking News template. The “instant value” of Breaking News is providing your audience compelling content immediately and building an immediate presence through the viral marketing systems we teach. The topics for developing a Breaking News site are endless see a list at http://azlist.about.com/

To find out more, go to our registration page for the Breaking News course and build a Breaking News site tomorrow.