What is Toluu?
Toluu is a free service for sharing the feeds you read and discovering new ones.
Get Invite

Reward Rebel

The Evolutionary Tale of an Internet Marketing Apprentice


ScratchbackDecember 7 2008

Scratchback has infiltrated Reward Rebel… eyes RIGHT! > > >

Reward Rebel logo miniUntil now blogs and websites could link from Reward Rebel only by their merit — that is to say, if I like a site for its information, advice or simply because I enjoy the cartoons, I include it on the blogroll.

Reward Rebel also hosts an Entrecard page that lists members of the Entrecard Community who’ve earned merit by consistently dropping their card.

And, of course, there’s the merit earned by leaving a comment, because Reward Rebel is a DoFollow blog.

Scratchback provides you with the opportunity to invest in a valuable link, prominently displayed above the fold, where it’s one of the first items viewed when visitors land on Reward Rebel. However, Scratchback links are not DoFollow and so the value lies in the promotional aspect of your site’s link being displayed.

Scratchback has had been introduced in response to requests to link from this website

Entrecard Good BuddiesDecember 4 2008

rrhead-70w Entrecard Good BuddiesNovember has been a difficult month for me personally, and one consequence has been a lack of fresh content being posted to my blogs. Reward Rebel wishes to thank the generous-spirited members of the Entrecard Community for their loyal support during this period.

By introducing an Entrecard page, Reward Rebel plans to thank its Entrecard droppers and advertisers by spreading the link love as widely and generously as time and professionalism allow!

November’s Entrecard Hotties are:

How To Identify A DoFollow BlogDecember 3 2008

Reward Rebel logo miniReward Rebel’s last post Link Building With Comments On DoFollow Blogs raised some points that I’d like to address now.  After all, you need to know how to identify DoFollow blogs before you can begin to comment on them!

Recently, one of my commenters introduced me to the Firefox Addon, SEO Quake, and now I’m a massive fan of this phenomenal web tool!

SEO Quake screenshot

The above screenshot shows SEO Quake’s settings options’ drop-down menu, from which you can clearly see the data you can access for at-a-glance viewing.  T

Link Building With Comments On Do Follow BlogsNovember 1 2008

Reward Rebel logo miniWhen you leave a comment on a Do Follow blog, with the intention of building back links to your own site, the following checklist will help ensure you gain the maximum benefit from your investment of time, effort and intellect.

Ensure that your target blog:

  • is Do Follow, that is, it removes the ‘nofollow’ links attribute
  • has a Google Page Rank – the higher, the better
  • is in the same niche market as the website you’re back linking to.

A less well known approach when you comment on a blog that includes the above attributes is to:

  • comment on a specific web page that has, in its own right, acquired a Google Page Rank, because rumour has it that Google values such individual page rank more highly than the PR of the site as a whole or the site’s home page.

Don’t feel guilty about approaching comments so cold-bloodedly.  Remember to bear in mind that this method of link building benefits both sides of the equation, one gains a comment and the other gains a back link.

Quid pro quo.

Layne | Reward Rebel

Wordpress Custom Permalinks StructureOctober 28 2008

Reward Rebel logo miniWordpress custom permalinks structure settings default to using the blog post ID number, not the post title.  This means there’s an absence of Search Engine Optimization (SEO) of the primary keywords you’ll have ingeniously woven into your post title!

Search Engines attach greater importance to keywords in blog post titles when your site’s permalinks structure positions the post title as close as possible to your domain’s root directory.  The closer something is to the root directory, the more important it’s considered by the search engine algorithm.

For example, Search Engines will rank the second example below more favourably than the first, simply because the custom permalinks structure positions the post title - and therefore the primary keyword(s) - immediately after the root directory, which is usually the domain name, e.g. yourdomain.com.

1.    yourdomain.com/2008/10/28/how-to-make-money-online
2.    yourdomain.com/how-to-make-money-online

However, the default permalinks structure on Wordpress looks like this: