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Editechial

Your Editorial of the Tech Industry


Metacafe Launches WikicafeToday

Metacafe became the first video site to open its metadata for community contributions and editing. Metacafe’s more than 34 million unique monthly viewers can now add and improve the tags, titles, descriptions and more for any of the millions of videos on the site. This feature, called Wikicafe, is central to Metacafe’s campaign to eliminate tag abuse and improve video search and recommendations. The additional benefit to this mechanism is that this may help to make the in-video advertisements contextually more accurate and Metacafe would therefore be able to charge higher ad rates.

“A video with incomplete or inaccurate metadata is like a book without a cover – you don’t know what it’s about, which shelf it belongs on, or who’s most likely to enjoy it,” said Eyal Hertzog, founder and chief creative officer for Metacafe. “Simply put, we live by the mantra ‘it’s the metadata, stupid!’.” Below is a chart of Metacafe’s traffic for the past 12 months.

Wikicafe enables people to share their knowledge about and passions for particular topics by adding details about the content of a video. For example, a music buff can add information about the band featured on a video’s soundtrack. A dog lover can tag a vide

Kowabunga! Integrates 3rd Party XML Feeds into ValidClick AdExchangeToday

Kowabunga! announced that its ValidClick AdExchange, an open, quality controlled PPC marketplace, now accepts third party advertising XML feeds.

ValidClick AdExchange protects advertisers by first filtering out suspicious clicks in real time using Kowabunga’s FeedPatrol technology and then dynamically pricing advertiser bids when necessary, using the Fair Isaac Corporation Click Conversion Score. The conversion score methodology, developed by Kowabunga’s partner, Fair Isaac, leverages patented analytics technologies that adapt to each click and conversion to score publishers on their ability to convert advertisers’ leads into sales. Kowabunga! expects the integration of third party XML feeds to further accelerate the system’s growth.

“Publishers working with ValidClick AdExchange will soon see an enhanced and growing advertising inventory, and most will see their revenue per click climb simultaneously,” said Kowabunga! Chief Executive Officer Stan Antonuk. “Advertisers, on the other hand, want more performance based click volume. This arrangement can deliver significantly more traffic, and our dynamic scoring model reduces risk by catching fraudulent clicks up front and matching advertisers with the best possible partners.”

ValidClick AdExchange expects to add a number of third party networks over the remainder of the year and will be integrating the first four t

WikiAnswers Reaches 4 Million QuestionsYesterday

The Answers Corporation announced that its WikiAnswers social knowledge Q&A community reached four million questions only 72 days after reaching the 3 million milestone. The 4 millionth question was:

  • Are there any new sports in the 2008 Beijing Olympics?

The question was answered and placed into the Beijing Olympics category by members of the WikiAnswers community, a group of over one million registered users and over 350 volunteer supervisors from every corner of the globe. WikiAnswers continues to increase its community base, working to grow its searchable and informative database of questions and answers.

The WikiAnswers community has responded to 35 categories of Olympics questions, including:

  • What is an Olympiad?
  • Why do Olympic divers shower after each dive?
  • Why is an Olympic Marathon 26 miles long?
  • What do the Olympic rings symbolize?
  • Was tug of war an Olympic event in the past?
  • Who is the youngest person to compete at the Olympics?
  • What Olympic sports are for women only?
  • Are there springs in a gymnastics floor exercise mat?
  • When did trampolining become an Olympic sport?
  • What cities are bidding for 2016 Olympics?
  • Who has won medals in both the Summer and Winter Olympics?
Zannel Launches the First Mobile Political CommunityAugust 26

For the first time ever, grassroots bloggers will be broadcasting video, pictures and text updates straight from the floor of the Democratic National Convention using their mobile phones and Zannel, the instant media network that is used for lifecasting, micro-blogging, and as a mobile social network.

The Democratic National Convention, being held in Denver, Colorado August 25-28, has accredited a select number of state-based bloggers with floor access during the entire convention. Fourteen of these bloggers, representing every region of the United States of America, are contributing to Zannel’s PoliticsBlue community channel (www.zannel.com/politicsblue or text DEM to 58888 to view on mobile) from the convention through Election Day. Representing North, South, East, West, and even registered Democrats living abroad, these bloggers will broadcast their journeys to this historic event, their observations, on-the-fly interviews, interactions with delegates, and authentic captured moments with political figures on the national scene. By leveraging Zannel’s mobile platform, they will be able to instantly share their convention coverage with their blog’s readers, the Zannel community, and to the blogging and social networks to which Zannel syndicates content.

“Sen.

AirMe Delivers Photos to Facebook…Live, Location, Look Out Other Photo Apps!August 25

AirMe, a free mobile photo sharing application that premiered last month alongside the opening of Apple’s App Store, now enables all iPhone users to instantly send their photos live to Facebook. All photos are auto-tagged with location, time, weather and any user customized information. AirMe also now provides an easy auto-post to Twitter, with optional location tagging.

“With this new release, iPhone users can now choose to have their photos instantly captured, tagged and sent to their Facebook page, where all their friends can see what is happening at that very moment,” said Mark Haverkate, AirMe CEO. “AirMe is all about making mobile photography fun, easy and live. What better way than with Facebook?”

In its first month, AirMe has already been used in over 90 countries, and is launching this week across India alongside their official introduction of the iPhone. Upcoming AirMe releases will include photo and video versions for Sony Ericsson and Nokia phones, and auto-links to Picasa, PhotoBucket and several other social media sites.

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