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- Taking My Business ElsewhereYesterday
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In July of 2008, I wrote two posts on what not to do when selling homogeneous products with specific references to G&B Comics at the Bras Basah Complex, and today I’ve finally decided to take my business elsewhere.
You might remember in one of the posts, I said “Don’t make it seem like all you’re in for is the money“, referring to my email telling them not to order product for me while I was away in Canada, and their subsequent reply.
Today I enter the shop and they dump four months worth of comic books on the counter. When I told them I had emailed months in advance not to order comics for me and that I had received an acknowledgment from them. I got an irritable look like this was my fault. I sent them that email to save them money and stop them from over-purchasing, but clearly, such intentions aren’t appreciated.
As I’ve said many a time, in this recession economy, if I can get the exact same product at a different store for a lower price, better customer service or some other differentiating factor, I’ll do it. And that means you’ll lose out.
With that, goodbye G&B Comics. Your horrendous customer service has done you in and I assure you, the customer lifetime value you’re losing from this hardcore comic
- A Look At 2009January 7
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This year, I can foresee my blog being occupied by two new things:
1) Digital Media Across Asia
As I’m taking over the teaching assistant role from Amelia this term to work with Michael, I can see a constant flow of inspiration arising from the class, and it will be nice to get back to working on the Digital Media Across Asia wiki again.2) Highlighting local social media examples in business
As we’re gradually seeing more and more developments in the local social media scene, I’d like to invite anyone who wants an avenue to tell their story, to tell it here. I’d like to go beyond the usual blogger outreach story and hopefully be able to interact with a company who’s started a blog or twitter account for business purposes.What else would you like to see on Unique Frequency in 2009?
- A Look Back On 2008January 6
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Almost two weeks since my last blog post, that’s the longest I’ve gone without blogging this whole year. What happened is my laptop is down and while I have posts that I drafted on the flight home, I hadn’t had time to upload them into the cloud yet, and hence they’re on hold indefinitely until my laptop is back. On the bright side, there’s always new content to be published!
2008 was really an amazing year for me. I don’t think it’s an exaggeration to say this year has been the most life-changing by far. Discovering social media properly and becoming a serious blogger has given me as much, if not more, education that my university life has thus far.
Social Media Breakfast | Singapore has been and continues to be a revelation of sorts. It’s still very much in its infancy stage but I have no doubt it is going to grow (maybe at a slower rate) in 2009.
My experience in Canada was similarly eye-opening. It was nice to be away from home for a few months and really live “alone”. I think I learned a lot about independence there.
2009 is going to be an even more interesting year for me. Graduation is looming and joining the workforce is going to happen one way or the other. I have a pretty clear idea of what I might wanna do, but it’s still a little early to say.
As for where this blog is heading in 2009, that’s coming up tomorrow, so stay tuned.
- Bethesda Demonstrates Understanding Of The Digital Age With Fallout 3December 25 2008
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Fallout 3 is hands down my game of 2008. I’ve completed it once and spent about 45 hours to do so. But this isn’t a gaming blog, and this isn’t a gaming post. I’ve spent quite a bit of time observing what Bethesda (the creators of Fallout 3) have done with the game, and what makes it successful both in the long and short term.
Content
In this day and age, everything is about content. Fallout 3 delivers that in droves. Not only is the game content excellent, but as of right now, they have new “modules” of content being released every month from January to March. If each of those modules has content as deep and engaging as Fallout 3 (and I bet it will), then Bethesda easily has a cash cow on its hands (assuming the content isn’t free). Such content releases are a much more effective piracy-deterrence than DRM if you ask me. (Hear that, Spore?)User-Generated Content
Deliberately or not, Bethesda made the virtual world so incredibly sprawling that you might say it’s too much for one person to explore by him/herself. So what happens? People crowdsource. From a Fallout 3 wiki to a user-generated shockwave map of the game, you can find virtually anything you want. Bethesda also released a tool (called the GECK) to enable users to create maps, rooms, creatures - My Brazen ExperienceDecember 24 2008
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Just about a month ago, I got an email from Ryan Paugh, community manager at Brazen Careerist to join their community. It was a great personalised message, telling me how painless it would be to sign up, and that it would be a great place to meet other Gen Y bloggers and that I could always go to him if I had any questions. A great welcoming email.
I wasn’t sure what to expect, but I saw fellow bloggers Meg Roberts and Corvida Raven and figured it should be pretty cool.
After creating my profile, I submitted a load of stuff and had problems with getting my info saved, so I decided to leave it. Within a couple of days I got an email from Dan Healy letting me know I should update my rss feed so that I could pipe my recent activity to Brazen. So I did. Soon after, I got a blog post featured on the site. Although I’ve been caught up in exams and traveling after that, Brazen has been high on my Google Reader priorities and I try to comment and participate as much as I can.
Why am I blogging about this? Firstly, to share a new connection to a community that I have discovered (or rather, discovered me), which I enjoy very much and more importantly, to tell you w