Toluu

Real estate blogs for busy real estate agents

Real estate blogs for busy Realtors, Brokers and Mortgage Lenders

Apply To Be A Contributor on RSS Pieces!

Do you have expert real estate or SEO knowledge that you would like to share with the world? Do it here on RSS Pieces by contributing a post to our site! Email five of your potential post topics to njames@develementllc.com for consideration. If your topic is selected, you will have the chance to share your experience with our readers and gain exposure for your business and/or blog. Don't let this opportunity pass you by-apply today!

How to Write a Realtor Bio When You're Brand New

As a professional bio writer, I often get asked "how do I write a bio when I don't have direct experience in the business?"

Don't sweat it! I can tell you that your realtor bio is not necessarily JUST about your industry experience. More than anything, readers want to know that you:

1) know the local market; 2) understand the client's needs; 3) are going to work hard for them.

And you can satisfy each of these criteria even if you are brand new to the real estate business.

Let's take each of these client concerns and see what you can write in your professional bio that will wow them.

1. You know the local market.

OK, so maybe you don't have 20 years experience as a realtor in the community. But you live in the community, right?

So talk about what your connection to the community: the hidden gems you treasure, the groups you're involved with, or the networks you belong to.

Whereas an experienced realtor might write about their twenty years experience as a real estate agent, a brand new realtor can write:

Jane has lived in Townville for X years and just loves it. She knows all the neighbourhoods inside-out, and can help you select the best one for your family's needs.

OR

As a lifelong resident of Mayberry, Andy can put his insider knowledge to work to find a special property in your neighbourhood of choice.

You're showi

Google SearchWiki: What It Is and What It Means For Your Real Estate Blog

On November 20th, Google released a new feature called SearchWiki. This tool is meant to allow users to customize their search engine results pages (SERPs) by adding, removing, and rearranging the listings. Keep in mind that you are manipulating your personal search results, not the results of every Google user. With SearchWiki, you can:

 

-Move a listing up and down in your personal search results. Using the arrow icons, you can make a listing #1 or move it to the bottom of your results page. If you vote a site up, it will automatically become first in your list so it make take some finagling to get your results to appear exactly the way you want them to. Same goes for any results you vote down.

 

-Remove a listing from your personal search results. Don't like a particular site? You can delete it from your results page with a click of the "X" button. From that point on, that site will not appear in your results pages.

 

-Add a listing to your personal search results. Like a site but don't see it in your results pages? You can add a URL to your results using the "Add a Site" functionality. Then you can move it up or down in your results pages.

 

-Comment on the listings in your results pages. You can leave a public comment on the sites that appear in your results pages and they will be visible to all SearchWiki users. You can let the world know if a site was useful to you or not by simply leaving a comment.

 

For the full 411 on Google SearchWiki, read this article from Search Engine Land.

 

Also, watch the video below for a demonstration of Google SearchWiki:

 

Basic Backlinking Methods That Get Results: Article Submissions

Method #2 - Submitting Your Blog Posts to Article Submission Sites

Another easy way to build links to your site is by submitting your blog posts to article submission sites. Article submission sites are a great opportunity to promote your best blog posts. As an author, you submit your posts along with an author information box which contains information about you and a link to your site. These sites take your article and publish it on their site for use by webmasters and bloggers as content on their sites. When other people use your article on their site, they are required to publish it with your author information box completely intact. That translates to a backlink from every site that uses your article in addition to the backlink you get from the article submission site itself. One good article could garner you a multitude of backlinks!

Here is an example of an article that has been submitted to GoArticles.com:

 

As you can see, the publisher guidelines are very visible at the top to remind those who would like to use this article that they must include the author's information when it is published on their site. Also note the "About the Author" area (this is the author information box) and how it contains a link to the author's site. Every time

SEO 101: Using Your Keywords Part 1

Once you have decided what keywords you will be targeting, the next step is to use them throughout your site. Using your keywords correctly is vital to ranking for them in the search engines. Now that you know why you need your keywords on your site, let's talk about how and where you should use your keywords on your site.

#1 - Your Domain Name

To Google and the rest of the search engines, domain names are important elements of websites. The search engines take into consideration the age of your domain name and the length of time for which it is registered. Secondarily, they register whether or not a domain name contains the site's keywords. Not having your keywords in your domain name doesn't severely harm your site's ranking potential by any means but having them in there will give your site additional value. Aim to incorporate your keywords into your domain name in a way that reads naturally. A good example is our client Marc Blasi's real estate blog, www.palmbeachrealestateandloans.com. The primary keywords for his site are "Palm Beach Real Estate" and "Palm Beach Loans". As you can see, he has created a domain name that is not only keyword-rich, but memorable and useful for marketing.

Resource: Video from SEOBook on Domain Names and Search Engine Marketing

#2 - Your Content

Having keywords in your