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Fast.Fwd.Innov@tion |
Fast.Fwd.Innov@tion is focused on social media, strategies to leverage users & consumers communities to inspire, involve, and engage them with brand/ product/ community. To make it happens it requires communications planning, word of mouth strategies, marketing & community management skills, and platform efficiency knowledge. These matters would be treated along with some news regarding the digital world and influential people
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- Web 2.0 + Developers + Power users = Crowdsourcing as the next level challengeNovember 12 2008
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Crowsourcing has risen thanks to Open Source programming and volunteers who work in their spare time. This process has taken some time to reach the business level but now some big names have chosen to use that path to implement features and grow their business, this would become a big trend for the year to come. Mass market companies are trying hard to use social media as a marketing tool, but crowdsourcing as part of social media would be their path to success if they can well understand how the successful companies have turned it as their competitive advantage.Making people work for the company is the basic of social media marketing (influence, recommendation, reputation, or brand image are all based on that) and also the basic of crowdsourcing. The difference stands as the crowdsourcing process leaves to people the ability to create and to get rewarded for it by the other users while putting aside the brand to keep the focus on the user experience and what’s being developed, when social media marketing focuses on the brand or the product while not talking to people nor trying to reach an object
- Age of conversation: a book to readNovember 3 2008
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Written by a lot of really interesting bloggers, Age of Conversation seems to be a really interesting book to buy to complete your knowledge on social media communication. You should get your hand on this book. Here are some interesting thoughts about social media marketing from the book. - Community + Advocates = How to detect advocates and what to expect from them?October 29 2008
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Advocates in the web space are the breed of users any company is looking for. Because they’re a salesforce you don’t pay, because they’re a salesforce that generate more confidence in your company and in your products, because they’re experts who would provide you with end users needs and desires, those people can become your trump card to speed up your business growth and build your reputation. To be able to follow the same growth FriendFeed, Twitter, Facebook, LinkedIn, Threadless, 37Signals, and many other companies (as well as many artists and music groups) have generated, the point is to be able to detect those advocates and to know what to expect from them.Somes simple steps can manage your company to detect within and out of your user community who are the advocates you should rely on, feed with information, and engage with them to make your brand and your products better (I mean fit to interest users needs):
- Pitch, pitch, pitch, and listen to what’s been understood by your users: spreading the word would generate feedbacks, listen to them carefully and adjust your product and your pitch to appeal
- Review of the Internet news of the dayOctober 28 2008
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From the relation between what’s been watched on TV and what’s talked about on the Internet, a report from Razorfish on consumer experience, a study on blog influence, to a quiz to check if you’re in the right company in this “bad time” (not so sure we’re in a bad time but only in a rationalization session), some ideas to work with bloggers and influent bloggers, and a presentation of the new company Bill Gates has started. Here are the links.
The Most Watched TV Shows Are Not The Most Talked About Online: Measuring viewer “engagement” on TV is simple. You count how many people tune into a given show. It stands to reason that the most popular shows would also be the most popular ones on social networks. But that is not exactly the case. Networked Insights, a company that measures brand engagement on social networks, compared the top ten TV shows for the week of September 22 to 28, as measured by Nielsens, to the most talked about TV shows on social networks, as measured by which ones were most commented on, linked to, shared, or rated… Read more on TechCrunch.
Announcing FEED: The Razorfish Consumer Experience Report: Are widgets the TV sets of the future? Does social media impact consumer purchasing? Do people really use Twitter? These are just some of the questions we are answering with FEED: The Razorfish Consumer Experience
- Review of the Internet News of the DayOctober 27 2008
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It’s been a while I didn’t write on this blog. The excuse? Working for my company to create a new kind of indicator on community management and the launch of the French Chapter of ReadWriteWeb. Topics that needed all my attention for the last weeks. Now the rush away for a while, I can spend time on this blog. And to start here are the links for today, from Social Media as the new Knowledge Management, the PR issues are all related to those dinosaurs who are leading the PR market, the Twitter communication strategy reviewed listed by Ogilvy, the business status between Apple and Microsoft (seems like Apple is the new Microsoft in terms of business growth and revenue), to Intel’s community management, and a great thought of Seth Godin on “Your brand is not your logo”.
Social Media vs. Knowledge Management: A Generational War: You’d think Knowledge Management (KM), that venerable IT-based social engineering discipline which came up with evocative phrases like “community of practice,” “expertise locater,” and “knowledge capture,” would be in the vanguard of the 2.0 revolution. You’d be wrong. Inside organizations and at industry fora today, every other conversation around social media (SM) and Enterprise 2.0 seems to turn into a thinly-veiled skirmish within an industry-wide KM-SM shadow war… Read More on Entreprise 2.0 Blog.
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