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T-Mobile Gives Yahoo Prized RoleNovember 20

SAN FRANCISCO (AdAge.com) -- Yahoo will be the default search engine on T-Mobile's new mobile-web portal in a deal that gives the search giant a window to mine advertising revenue from the carrier's 32-million-plus customers.

Ad Network Tries Money-Back GuaranteeNovember 20

NEW YORK (AdAge.com) -- How tough is it getting in the online ad market? Undertone Networks, which only works with so-called premium online publishers, is offering to refund advertisers up to $50,000 if an ad ends up on a site that it shouldn't.

Ballmer Won't Rescue Yahoo, but Opens Door to Search DealNovember 19

NEW YORK (AdAge.com) -- Microsoft CEO Steve Ballmer ruled out another run at acquiring Yahoo, but did say the software giant would be interested in a partnership in search to create a stronger No. 2 to Google.

Bazaarvoice Multiplies the Power of Product ReviewsNovember 19

NEW YORK (AdAge.com) -- Bazaarvoice, the company that introduced online consumer reviews to sites such as Bestbuy.com and Walmart.com, is introducing a service that would help increase the number of reviews on retailers' websites, driving sales. The idea is that consumers can submit product reviews on a manufacturer's website and then those reviews can be forwarded to the retailer sites.

Google's PageRank Is Best Way to Rate Online InfluenceNovember 17

Google had reportedly created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.