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Insider Reports Feed

The top news headlines in Internet business from WebProNews.


New Paid Links Service Sparks More DebateToday

InLinksQuite a storm of debate has erupted over a new service called InLinks - essentially a paid text link service that allegedly makes it hard for Google (and other search engines) to detect them. And mouths of  Internet marketers begin to salivate.

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Is Bounce Rate a Google Ranking Factor?Today

Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?

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Link Exchanges Black Hat?Yesterday

Tamar WeinbergTamar Weinberg at Search Engine Roundtable points to a post (actually read more

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Google Wants Chrome To Go Bigtime Next YearYesterday

A market share of 0.74 percent is not good for morale at most companies, and perhaps all the less so at Google, where (Lively debacle aside) things tend to go well.  So, starting in January, the search giant's going to take some rather unusual steps towards improving Google Chrome's position.

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Google Improving International SearchYesterday

Google is doing a lot of things to improve the way they rank sites across all of the different languages of the world. Some examples of where improvements are being made include taking into consideration things like:

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