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- Are The Small Beating The Big?Today
- Given the power of social media and the consumers desire to be treated like people rather than “customers” the small business owner may in fact prosper in this down economy if they learn how to use social media effectively. In other world the small can get big while the big get small. Get it?
- Here Come The Herds?Yesterday
- What is going to be interesting in 2009 will be watching “how” the herds of brands use social media and the market of conversations react to the attempts by brands to engage. The consumer’s expectations are high and their critical conversations spread quickly. Be careful and be wise.
- Is The Economy Based On Faith?November 20
- Until these things occur it is not an economic crisis rather it is a crisis of faith. Get it? What say you?
- Will You Pay for My Jet?November 20
- This was an example of old school thinking which has brought on current economic problems. In order to change the thinking it is likely the thinker needs to be replaced. Why? Because whatever social capital and credibility you had coming into these hearings was totally lost as a result of your actions and words.
- What Do CEO’s Think of Social Media?November 20
- Reports such as these reflect a sentiment of “mixed feelings” by CEO’s relative to PR, Marketing and Social Media. The sentiments may change as the economy continues to put pressure on capital, resources and revenue growth. The current market dynamics may in fact shift significantly as the rippling effect of the economic downturn forces CEO’s to look for more effective alternative to reach their markets at lower cost.