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Advertising Age - Digital

The Danger of Digital Pennies for Brand MarketersYesterday

Because advertising dollars are critical to support the production of high-quality content, the impact of the recession on the evolution of internet brand advertising threatens to cause a downward and self-perpetuating spiral that will continue to hurt marketers, media producers and even consumers if not reversed within the next couple of years.

MySpace Attempts Leap to TVJanuary 7

NEW YORK (AdAge.com) -- MySpace wants users to update their status while watching TV -- literally. While social networking addicts often watch TV and surf the web simultaneously, the News Corp.-owned service has partnered with Yahoo and Intel to create a "MySpace Widget for TV," which will allow users to interact with MySpace on a new generation of web-connected TVs.

Microsoft to Be Default Search Engine on Verizon PhonesJanuary 7

SAN FRANCISCO (AdAge.com) -- Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected to be the largest U.S. cellular subscriber base.

J&J's BabyCenter to Close Online StoreJanuary 6

BATAVIA, Ohio (AdAge.com) -- Johnson & Johnson's BabyCenter.com is closing its online store today in an effort, the company says, to concentrate solely on digital media, including by going after more retail marketers as clients.

Using Google Search Data to Read 2009's Tea LeavesJanuary 5

When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back and fact check me. More important, I stopped because the predictions were based on gut feelings, not numbers.