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Digital Design Blog

The latest on digital design trends and consumer behavior from Razorfish

Your Site Leaks: Stopping User Drop-off At CheckoutNovember 20

As visitors move through your site and enter the shopping cart area, they become increasingly valuable to you. But too often marketers take for granted visitors who have already clicked an “Order Now,” “Purchase” or “Sign Up” button and assume that they are now safely on their way to converting.

In fact, the Razorfish Site Optimization team typically sees almost 60 percent of these customers dropping out of the process. Chances are, your site loses customers like a leaky bucket loses water. That’s bad news, considering 1) the significant marketing investment you’ve made to get them to that point, and 2) that at this stage each lost prospect is lost revenue.

The good news is that it’s possible to plug those leaks and significantly improve both customer satisfaction and your site’s overall business performance.

Plugging Those Leaks

1.     Help users avoid errors. While it’s an obvious best practice of order form design, far too many sites do not adequately indicate which fields in a form are required. Sometimes some required fields are marked while others are not. Improvement in this one area can produce big gains.

An international wireless carr

How Will Interactive Agencies Respond to the Rising Demand for iPhone Applications?November 6

According to a recent post in The Apple Blog, the demand for iPhone developers is up a whopping 500% within the past 8 months. This is citing a recent press release from oDesk, a technology outsourcing firm. While that number may sound overly bullish, there is clearly a new area of specialization in application design that is evolving as a result of the launch of the iTunes App Store.

Apparently oDesk has been experiencing a rapidly growing demand for iPhone specialists within recent months. The firm currently maintains a network of engineers and consultants in more than 100 countries and has seen an increase from “under 30 to over 140 jobs per month” for developers, programmers, and other consultants who are knowledgeable with the inner workings of the iPhone Software Development Kit.

Companies such as oDesk have been able to establish a considerable nich

Now Available: The Data Behind Razorfish’s Digital Consumer StudyNovember 4

Due to popular request, today we are releasing Meet The Connected Consumer, a PDF download that contains our Digital Consumer Behavior Study *and* all of the data. This includes the majority of questions we asked respondents and a detailed quantitative breakdown of their responses.

Announcing FEED: The Razorfish Consumer Experience ReportOctober 28

Are widgets the TV sets of the future? Does social media impact consumer purchasing? Do people really use Twitter?

These are just some of the questions we are answering with FEED: The Razorfish Consumer Experience Report, which we are releasing today as a PDF download and an interactive flash experience at feed.razorfish.com.

At the core of the report is our Digital Consumer Behavior Study, which documents the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). In the study we look at how people “live” online today; how Web 2.0 has changed consumer behavior; what is the real impact of the “social web”;  what really drives online purchase habits (especially in a down economy); and who is really using the mobile web and what are they doing.

The findings surprised even us as today’s digital consumers have moved well beyond merely sampling Web 2.0 technologies and services. They are now adopting these services at a breakneck pac

Returning To RazorfishOctober 22

As many of you may have noticed, this week — after four years of using the combined Avenue A | Razorfish name — we are returning to “Razorfish.”  One company, one name, new logo and much less of mouthfull.

AdWeek has the full story here.