Toluu

Beth's Blog

A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media.

I'm the Social Media Tourist of the Future and Other Excuses Why I'm Not At PodCamp/Word Camp HawaiiOctober 26

Sara with Roxanne Darling after the session about Tourism 2.0

The amazing Roxanne Darling and many dedicated Hawaiian social media leaders have organized Podcamp and WordCamp Hawaii.   The event is bringing together over 500 participants to the Hawaii Convention Center to meet some of the top podcasters, bloggers, videobloggers, social media experts, and web gurus.   I attended yesterday very briefly in the morning (with my entire family!) and heard a session called "Using New Media To Capture Outbound Chinese Tourism" with Roxanne Darling and and Christine Lu. (Kids sat through the session because they feel asleep due to jet lag!)

Kids are not smiling because they are muttering
when are we going to the beach?

I usually attend conferences alone and the family stays behind.  But when I told my family I had an opportunity to go to Hawaii, they insisted on coming

Social Media Club Workshop in Hawaii - Live Blogging NotesOctober 24

Roxanne Darling presenting

Many thanks to Chris Heuer and Kristie Wells for organizing fantastic Social Media Workshop.

There are amazing people in this room - a combination of social media rock stars who are based in Hawaii - Roxanne Darling, Todd Cochrane, Lorelle from Wordpress, Neenz from All Top, Colin Devore from Viddler. (Check out the 15 Second Viddler Aloha Video!)

Chris Heuer started off with a talk called "Conversations Aren't Marketing"

Listening

What is Social Media?  "Being social with media."

The social media era where it is so easy to get access and use the tools.  It changes things quite dramatically.  We have to return to our fundamentals.  There are four c's:

• Context
• Communications
• Collaborations
• Connections

You can describe as the "tools" or you can describe it as media.  The latter is a problem because it does not describe well for newcomers.   It also can't be perfect.   Because of the broadcast era, the relationship between a business and a customer became less personal.  

Emetrics Reputation and Relationship Management in A Social Media WorldOctober 22

I got to meet KDPaine at the eMetrics Summit!

KD Paine's presentation rocked!  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. (some pics of slides are here).

She started her talk with "the word reputation is so 1990. Today, it's about relationships.  The notion that you can manage your reputation through social media gets you into trouble.   Social media is a world into itself and can't control it - do the right thing and see what happens. Listen, Respond, Stop Doing Stupid Stuff."

She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.  "Social media has a huge impact, but if you don't measure you can't figure out the impact.   The reason to measure is to determine whether to continue or not.   PR people do things because they've always done it that way -- measurement helps improve."

"If you put a man into orbit, why can't we determine the effectiveness of our communication?" - James E. Grunig.

It comes down to what people are saying ....

Signs that it is the end of the world

Share Our Strength Day of Service: Capital Area Food Bank 1,100 Boxes of Food Packed Today!October 20

Click to play

Today I was part of an awesome social media capture team for the Share Our Strength Day of Service at the Capital Area Food Bank. Thought I'd share this video. Great work!

Social Media Game: Hawaiian Version - Beta - My Contribution to Hawaii Geek WeekOctober 20

Photo by Dan Zen

It's Hawaii Geek Week!   Here's my contribution. Part of the Hawaii Social Media Club Workshop. 

The Social Media Game

The goal of game:   There's no winners or losers.  The game is intended to help you think through a social media strategy and share tips and knowledge.

Instructions for Playing

1.    Introduction: Overview the key concepts in the game.  I need to create a very brief (10 minutes) high level overview of the tactical strategies, time, and potential resistance areas. I won't be going over the tools in detail as many will have been discussed during the early part of the day and they can ask one another in their small groups.  I will also give an overview of the rules.  I will hand out the tactical cards for reference.

2.   Objective: Divide into small groups.  Each group will be assigned an instructor