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- Web Analytics All Over the WorldYesterday
- As someone that lives in Israel, I always wanted to know why the eMetrics Marketing Optimization Summit is not coming here (although, to my sadness, right now it is pretty obvious). Since the eMetrics is the WAA’s official Summit, and...
- 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing- Your Questions Answered!December 15 2008
- On December 4, 2008 the WAA presented the Unica sponsored webcast: 5 Do's and Don'ts for Behavioral Segmentation, Targeting, & Interactive Marketing. The full presentation of this webcast is available here, but you must register or login to view. This...
- The Web Analytics Association Endorses Eric Peterson's Open LetterNovember 20 2008
- Yesterday, Eric Peterson posted an open letter to President-Elect Obama. The Web Analytics Association believes that the use of first party persistent cookies will significantly improve the ability of the Federal government departments and Agencies to deliver enhanced service to...
- Message from the ChairmanNovember 20 2008
- As an independent, non-profit organization, the WAA is sometimes asked for its position on relevant topics in the web analytics industry. Privacy is important to all of us as a misunderstanding of our tracking technologies can lead to distrust. Therefore,...
- Haiku Wordle Twemes and Twitter TweetsOctober 23 2008
- Saying this sentence:"I wordeled emetrics tweets"Sounds like Dr. Seuss And without the posters' names...