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Advertising Lab: future of advertising and advertising technolog

Blog on the future of advertising and media technology.


Advertising Lab Turns FourNovember 20
It is amidst cries announcing the death of blogging that AdLab celebrates its fourth birthday this week (the official DOB is November 12; we are late to our own party). Thank you for reading AdLab over the past year, bookmarking it, sending it to friends, adding it to blogrolls, and writing back.

Traditionally, some numbers:
  • Total page views: ~1,909,881 (up from 1,362,218 in AdLab's third year, up from ~580,232 the year before, and ~130,000 on its first birthday)
  • Total RSS readers: ~11,000 (up from ~3,900 in Y3, ~1,200 in Y2 and ~200 in Y1)
  • Posts served this year: 362, to the total of 2,312. It's only half the previous year's volume (700, total of 1950 by Y3).
  • AdSense revenues also halved, which can attributed to the last year's redesign. On the other hand, Balihoo's sponsorship this year kept the blog in the relative green (thank you!).
So, I've gone easy on posting stuff this year, and there are a couple of reasons. One is that there's less blogging time now that my family has grown 50%. More importantly, blogging is tough once you've been on the same beat for some time. I'm sort of running out of novelty stuff like Holopops, and



Future Now: Reality Augmented Through Mobile PhoneNovember 20
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This is the future of mobile search and augmented reality as imagined by a Tokyo designer and published in February 2008.


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And this is a video of an Android phone running Wikitude that checks your geo coordinates and tells you what it is you are looking at.
-- via Erwin van Lun


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This holiday season, give the perfect gift of Bullshit.










Flash Game Accessible to the BlindNovember 20
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Flyzzz is one of the four Flash games that accompany beautiful TV spots for Leonard Cheshire Disability. Flyzzz can be played by the ear -- you help the chamelion catch flies when they are buzzing right above him.

Earlier:
Color-Blind Image Simulation
Advertising for the Color-Blind
Tool: How Color Blind People See Text
Advertising in Braille
The Robotic Shopping Assistant










41 Commercials In One Music VideoNovember 20
Tutti FruttiNovember 20
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- Juhll is the company of Jennifer Uhll, the former creative director at Lower My Bills who ushered in a new style of banner-making (NYT had the story a couple of years ago). Adverlicio.us has an entire gallery.

- What Kind of Blogger Are You? (The tool is kind of like those generic heartwarming zodiac readings that feel oh so personalized.)

- Dissecting Influence is a newly discovered blog that focuses on what's going on inside your (your!) head.

- Why. So. Serious. (in Heath Ledger's voice): "I'm not sure if this is supposed to be some sick, Brazil-inspired joke, but the "thought leaders" at Ad Labs raided the Half Bakery to come up with ten "half-baked" advertising ideas that they hope to see in the future. Ad Labs cal