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- Advertising in Recession, 2009 EditionJanuary 5
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A pretty presentation from the sales department at The Economist about why you marketers should be increasing their budgets during a recession instead of doing ohterwise. No arguments we haven't really seen before, but very well laid out.
Perhaps media publishers should get together and put out a deck of generic slides agency folks could use in their own client meetings. Until then, there's this $99 white paper from AdAge.
- via a link left in a comment - Logos in CrisisDecember 29 2008
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-- wmliu on Flickr - Buy Your Own Ad Agency On eBayDecember 24 2008
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Ad agency in a box. Only $6.85. The testimonials alone are worth the money.
- IBM Developing Virtual World Interface for the BlindDecember 22 2008
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"Virtual Worlds User Interface for the Blind is a prototype "accessible rich Internet application" (ARIA) that gives blind users the ability to participate in many virtual world activities. Although this interface for the blind is a GUI and can be used by sighted people, the virtual world space is not rendered pictorially. Instead, all information flowing to the user is text-based in order to allow compliance with ordinary screen-reading technology. Recorded verbal descriptions are also played for the user." (via )
Isn't it what MUDs used to be?
Earlier:
- Online Publishers: Sell What Others Are BuyingDecember 17 2008
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Yet another speculation on business model for Twitter on Techcrunch -- AdAge, too, recently joined this new parlor game -- and an insightful comment by a user known only as SAG that boils down to "sell what others are willing to buy":
"This shouldn’t actually be that hard if they’re smart and realistic about how much revenue they can generate given their value proposition. And if they look at their leading users to figure out what they want.
Google is Search; Users want to find something; Advertisers want to pay to be found so they can sell something;
Yahoo is an Information Hub / Community Hub; Users can good info and to be a part of a community they like; Revenue is good around branding good info and brands associating themselves to communities they want to identify with.
MySpace is a Music / Entertainment Hub; Users want to connect with musicians and entertainers; Musicians, entertainers, and brands want to build relationships with users, so they should pay for that (not for adds above their inbox, th
