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Pheedo

Pheedo is the leading provider of RSS Marketing Solutions.

Dear Mr. Newspaper Editor,

I have been studing the demise of the newspaper for some time. It is more of an interest then anything else. My degree is in Journalism (by the looks of this blog, I could use a refresher course) so it has a soft spot in my heart.

Instead of jumping on the bandwagon and talking about the death of the newspaper, I want to talk about how to save it. I am offering you my passion for good journalism and my experience as an entrepreneur. I worked in newsroom and ran a small paper for a few years so I speak with a bit of knowledge on the subject.

Over the past years, I have been reading the opinions of all the greats - Jeff Jarvis, Alan Mutter, Jay Rosen, etc. They are the experts. They are attempting to make a difference and offer their thoughts on saving the newspaper. You can read their blogs. Too good to paraphrase here.

On to solving the problem of print. First, admit it, the actual print paper is declining in circulation. Nothing wrong with that. We don't drive horse and buggy today. Why? Henry Ford gave us a better way of getting around. Don't look at the decline in your print circulation as a problem. Look at it as an opportunity. The paper isn't going away because your journalism is bad, the paper is going away because we found a better way to consume your

Searchers looking for Love and RSSDecember 18 2008

If Google were only around when I was younger. It would have saved me a lot of heart-ache. Google could have told me the meaning of love. According to the lastest 2008 Google Zeitgerist report people turned to Google in 2008 to find out what love is.

However, the real excitement in the report is the fifth most searched "what is" question - "What is RSS?"

Top "What Is" questions according to Google.

1. what is love
2. what is life
3. what is java
4. what is sap
5. what is rss
6. what is scientology
7. what is autism
8. what is lupus
9. what is 3g
10. what is art

More people want to know about RSS than scientology? You have to love that if you are an RSS junkie. Think about all the "what is" questions one could ask Google and RSS is number 5!

This does make sense. A Razorfish study revealed RSS grew 153% in the first half of 2008. This also maps well to the subscriber growth our publishers are seeing in their RSS feeds.

Look for continuing growth in the use of RSS in 2009 as more and more consumers turn to content-on-the-go as the way to stay connected to the content they love.

RSS, Now with More CowbellDecember 16 2008

What do you get if you combine the growing preference of online users for 'content-on-the-go' (RSS) with their appetite for video? Answer: Pheedo's new video RSS syndication service - Video Ads for Feeds.

According to eMarketer video ad spending will rise 45% in 2009 counter to the overall market conditions. The product fulfills the need to cost-effectively access a highly engaged audience that is increasingly spending more of their time consuming content away from websites. Subscribers spend on average 30 minutes per day consuming RSS-enabled content and watch nearly 3.8 hours of video online monthly.

Now marketers can leverage Pheedo's latest enhancement - RSS video content and video ad syndication platform to reach millions of users who choose to consume content via RSS. The video ads are syndicated to premium publishers' feeds including the New York Times, CBS, Huffington Post, PCWorld and hundreds of niche content feeds, communities and news readers. Universal Studios, Fox Searchlight and National Geographic are just some of the advertisers to jump on Video Ads for Feeds to reach their fragmented audience.

We continue to push RSS advertising into new territories and evolve our platform to serve the growing needs of publishers, advertisers and the community. Marketer's thirst for quality inventory to syndicate their videos translates into new revenue opportunities for Pheedo publ

New Media - Looking Forward to 2009: Will Hard Times Promote Innovation?December 16 2008

If you are looking for one last networking event before the long Holiday, come join us at the German American Business Association's new media event. A line-up of fantastic speakers will be debating the question, "Will Hard Times Promote Innovation?" And, it will be televised with a live audience.

Registration

Location:
The Media Center TV Studio
900 San Antonio Rd
Palo Alto, CA 94303

Time:
Wednesday, December 16, 2008, 6:00pm

Moderator:
Pamela Lenz Sommer, GABA Media & Entertainment Co-Chair

Panel:
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Cynthia Francis, CEO, Reality Digital
BIll Flitter, CEO/Founder, Pheedo, Inc
Ron Eigen, Partner, Diligent, LLC.
Robert Daniel SVP, Sales and Publisher Development, ContextWeb
Robert Sherretta, CEO, International Investor, LLC
Brett Wilson, co-founder and CEO, TubeMogul

Hope to see you there.

Brandstreaming, Hot New Social Trend?July 29 2008

Richard MacManus of Read Write Web created quite the conversation around Brandstreaming (Thanks Richard!) If you are a regular reader of this blog, you will know that we have been working with our clients for some time to help them understand how to create a consistent brand message in a distributed media world. Brandstreaming encapsulates our thinking and work in this area.

Being a new concept, there was some questions about what it is.

What it is
- A flow of aggregated brand content used to create a relationship with a fragmented audience while delivering a consistent brand experience.

It is also important to note what it isn't.

What it isn't
- Spam.Brands have to be invited in for it to work. It is opt-in and the tools used to consume Brandstreams are themselves opt-in. It is finally a way for consumers to choose what brands they invite into their Lifestream or discover new brands that are related to their Lifestream or their friends' Lifestreams. The content has to relate to the individual or they simple will not participate.

- A Conversation. It goes much deeper. Marketers need to establish something much deeper in such a personal medium. Marketers need to strive for "somet