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- ESQUIRE E-INK COVER.-November 10
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The next business generation for the printing industry is just between us.
Esquire is celebrating their 75th anniversary with one of the most amazing covers never seen before.
They have published an experimental limited-edition of the October 2008 issue that features something called electronic ink, with moving words and flashing images, which you can see in the video.
Source: Esquire.com www.youtube.com/ - OLYMPICS BLUETOOTH.-August 7
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Coke is an official sponsor of the Beijing Games.Coke has partnered with Chinese marketing firm Pioco to broadcast commercials via Bluetooth-equipped cell phones through a network of thousands of hotspots the company has set up at Olympics stadiums, restaurants, hotels, clubs and other venues throughout Beijing and Shanghai.
Anyone with a Bluetooth phone in of one of Pioco's hotspots will be text-messaged asking whether they want to receive content from Coke. If they accept, their phone will begin downloading the beverage giant's ads.Source: http://www.mediapost.com - WINDOW INTERACTIVE AD.-July 20
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IM3 Asia Pte Ltd is the pioneering company in Singapore to bring in LM3 Labs's innovative interactive technology solution called Ubiq'window.
Ubiq'window "a 3D feel technology" is a unique solution which brings interactivity to any type of flat surface. This may be a retail shop window, doors, walls, posters or even shelves! It is also very easy to install and extremely easy to use. It is as simple as moving their finger around the surface of the display just like using a mouse.
Source: http://www.im3asia.com - JAPAN TRAIN AD.-July 2
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IKEA is one of the leader Home Department Store in Japan.In theirs new AD campaign they purchase a big portion of the AD space available in trains.
IKEA has really outdone itself by thinking outside the box. Why not leverage its expertise in interior design to deliver a genuine brand experience, rather than a mere barrage of posters and such? The company recently train-jacked Kobe' Port Liner Loop Line to celebrate the opening of its latest mega store in the city.
Naturally this approach is generating plenty of interest amongst those who've ridden this train. But better yet is the fact that this approach is new, and thus newsworthy, making it fodder for a number of traditional Japanese news outlets and plenty of blogs, as well.
Source: http://www.japanmarketingnews.com/2008/04/great-japanese.html - CHOCOLATE BRANDING.-July 2
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How to build a brand with all our senses?
As NewMediaAge -UK says in theirs Site inspection section, Luxury dessert brand Gü has created a mecca for chocoholics. The home page, as well as being hugely seductive - featuring a slideshow of mouth-watering products - is also functional, with a good selection of the site's features highlighted, including competitions. A static bar at the top of the page allows for easy navigation and throughout each page the branding is clear.
Text plays on the 'ü' in Gü, which creates a friendly and consistent brand. One place where the site falls down is monetisation, although even this isn't bad. The Buy Gü section lists offline stockists and links to online supermarkets where you can buy the full range, but after enjoying the site so much it would be nice to purchase direct. You can buy a fetching Gü apron, however.
