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INNOVATION MEDIA

ADVERTISING MEDIA TRENDS - News about innovation: Outdoor/Indoor/Digital/TV/Press/Cinema and even more...!

WINDOW INTERACTIVE AD.-July 20 2008

IM3 Asia Pte Ltd is the pioneering company in Singapore to bring in LM3 Labs's innovative interactive technology solution called Ubiq'window.

Ubiq'window "a 3D feel technology" is a unique solution which brings interactivity to any type of flat surface. This may be a retail shop window, doors, walls, posters or even shelves! It is also very easy to install and extremely easy to use. It is as simple as moving their finger around the surface of the display just like using a mouse.

Source: http://www.im3asia.com

JAPAN TRAIN AD.-July 3 2008

IKEA is one of the leader Home Department Store in Japan.

In theirs new AD campaign they purchase a big portion of the AD space available in trains.

IKEA has really outdone itself by thinking outside the box. Why not leverage its expertise in interior design to deliver a genuine brand experience, rather than a mere barrage of posters and such? The company recently train-jacked Kobe' Port Liner Loop Line to celebrate the opening of its latest mega store in the city.
Naturally this approach is generating plenty of interest amongst those who've ridden this train. But better yet is the fact that this approach is new, and thus newsworthy, making it fodder for a number of traditional Japanese news outlets and plenty of blogs, as well.

Source: http://www.japanmarketingnews.com/2008/04/great-japanese.html

WHERE IS THE AUDIENCE.....?May 28 2008

....today is anywhere, but in a near future Internet will be the answer. It's not new for anyone but the statistics are growing daily.

For the media professionals, advertisers and all the players of the Advertising industry, the following statistics will change our future, or present.

Source: http://www.internetworldstats.com

VIEW POINT ROLLING MEDIA.-January 5 2008

View Point Rolling Media is an outdoor, eye-level, mobile marketing and advertising company utilizing L.E.D. digital-video technology. These high-end displays help maximize the flexibility of exposure with high impact, effective, and on-point targeted advertising. While traditional L.E.D. billboards do not mobilize and get unnoticed due to non-eye-level situations, View Point Rolling Media does. At View Point Rolling Media make sure that not only they keep theirs advertisement at eye-level, but they also make it an obligation that they bring the advertisement to the people with careful strategic planning.

View Point Rolling Media units are GMC Vans with 8 x 5 ft LED screens on each side.

Source: ViewPointRollingMedia