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TheDieline.com

The Dieline covers the world's best packaging design, latest package design trends, news, and the largest package design agency directory. Lovely package designs!


Gucci Pour HommeYesterday

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Gucci by GUCCI Pour Homme, encompassing the brand’s heritage and luxuriousness, is the first male fragrance entirely designed by Creative Director Frida Giannini as a new signature for the iconic Gucci man.

With the sleek design of the flacon, the decorative horsebit that recalls the brand’s rich heritage and its warm and intense fragrance, Gucci by GUCCI Pour Homme speaks to iconic, powerful, sensual men that represent today’s Gucci man. via

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Before & After: Tropicana Pure PremiumYesterday

More divisive design from PepsiCo. (For anyone who missed it, the redesign of the Pepsi, Diet Pepsi, Sierra Mist, and Mountain Dew -- or "mtn dew" -- drinks was somewhat controversial.) I don't think this is at quite the same level, but I've already heard a wide variety of opinions just offhand at casual, non-design-related gatherings.

This is the new look of Tropicana Pure Premium:

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(Great photo courtesy of twatson @ Flickr - thanks!)

And this is the entire line Before:

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There are also some good side-by-side shots on Flickr here and

Green GenesYesterday

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More design goodness from Funnel:

"Green Genes an eco-friendly boutique specializing in green goodies for whippersnapper’s and their grown-ups too in Chicago’s Andersonville neighborhood".

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Claire's FragranceYesterday

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Design by Funnel:

"Developed for Claire's, an international speciality retailer, for their fragrance line for tweens with five scents and a die-cut box so that glitter suspended in the product glistens through."

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Perrier and Agnés b.Yesterday

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Have you seen the new limited edition of Perrier? This time the collaboration is with the famous French fashion designer Agnés b.
After the jump more picts regarding this special edition and the new line FLUO.

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Here the two bottles realized for this special edition, on a Spanish blog I found also a can, sorted this summer, always representing the lizard, symbol of the brand.
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Recently Perrier launched also a new line of aromatized waters named FLUO. the impact is more of an active drink than of a water, but the impact seems interesting.
In any case the brand is tryng to shift from a