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Email Marketing Tips by AWeber

Thanksgiving Support HoursNovember 26

Our support offices will be closed for Thanksgiving on Thursday, November 27, 2008.

We'll return at 8:00AM EST on Friday, November 28 to answer your questions by phone, email and livechat.

If you have any questions on Thursday, email us and we'll get you an answer when we get back on Friday.

You can also use the Knowledge Base to get answers to many common (and not-so-common) questions. In many cases, you'll even find screenshots and step-by-step walkthroughs. You may find the answer you're looking for there!

As always, we will be monitoring the system and the support inbox to address any critical issues.

Thanks, and Happy Thanksgiving!

Email Marketing - AWeber

Christmas List-Building TipsNovember 25

In a previous Christmas marketing tip, you learned about 3 potential goals that you might set for your email marketing campaigns this season.

One of those goals - getting more subscribers - doesn't focus primarily on immediate profits. In fact, it's possible for you to pursue this goal and not see a single extra sale during the holiday season.

But that doesn't mean this is a bad goal to have for your Christmas marketing. You're simply focusing on the growth and long-term profitability of your business, rather than on relatively short-term gains.

Why Focus on Building Your List?

Now, don't get me wrong. I'm not saying that increasing sales is a poor goal to have. It's a great goal - especially at Christmas. After all, your family, boss, employees and/or coworkers will probably be much more jolly if sales are up.

But let's face it: however hectic the holiday season is, and however much people talk about spending around this time of year, it's only how long - two months? Maybe? Out of a whole year?

Email Overload Drops Response Rates, Raises Unsubscribes and Complaints

On top of

New Affiliate Control Panel Makes Promoting AWeber Even EasierNovember 20

Red Ribbon Your feedback regarding AWeber’s new features has been very positive over the past several months. Thank you for your enthusiasm!

In addition to the new features we’ve released for customers, we’re very happy to announce that we’ve revamped the affiliate control panel! The brand-new interface allows you to manage your affiliate campaigns even more effectively.

With these exciting new features within the control panel, you will be able to:

Enhance the look of your affiliate web site with new AWeber banners and ads.
Better track your campaigns with easily readable, downloadable affiliate statistics and reports.
Navigate more easily through your affiliate account with a user-friendly layout.

Let’s look at a few highlights of the new affiliate control panel:

Stylish New Banner Ads

Well, you’ve been asking for them, and they are finally here!

Choose from 21 different banner ads that will add color and excitement to your affiliate website.

To see all of the new banners, go to the “Banners” page of your affiliate control panel

Christmas Marketing Tips: What’s Your Goal?November 13

I'm not sure whether it was the plastic trees in the supermarket, the snow we got here last week or the first "what do you want this year?" question I fielded last night, but at some point it became obvious: Christmas is just around the corner. Is your business ready?

Even with a sagging global economy, sales during this coming season are expected to rise slightly over last year.

Of course, to get your share of the Christmas action, you'll want to pull out all the stops in your marketing.

So, where do you start?

Define Your Christmas Marketing Goals

Now, we could just publish a bunch of disjointed tips here, but that's not going to get us on Santa's "nice" list. And you'll likely find some organization to be helpful.

So today, let's start by defining 3 possible goals for your Christmas marketing efforts.

Sell products to more of your prospects (increase conversion rates)

Sample tactics that might help you here include coupons, discounts and bonuses.
Sell more

RSS to Email: 3 Tips To Get You StartedNovember 11

More bloggers than ever are converting RSS to email to connect with a wider audience. (Are you one of them, too?)

Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?

RSS to Email Tips

While this is by no means an exhaustive list of things you can do to make the most of RSS to email, hopefully these tips will form a list of best practices we can all build on to better engage our blogs' email readers.

OK, here goes...

Start With a Plan.

A number of articles I've read on "emailing for bloggers" (like this one) set this as the first thing you should do.

And no wonder. This is step #1 for any successful email campaign.

After all, if you don't know why you're converting RSS to em