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AWeber Blog

Email Marketing Tips by AWeber

Web Form Tracking EnhancementsDecember 17 2008

When creating an in-line (as opposed to a pop up type) opt-in form for your website, AWeber provides an option of two types of HTML available to publish to your site:

• A JavaScript Snippet
• A Raw HTML Version

Up until recently, the Raw HTML version did not provide the ability to track the performance of forms published to your site.

Then Dan, one of our developers who also spearheaded our recently released Setup Wizard project, helped cast another vote for the old cliche adage, "where there's a will, there's a way".

What's Changed?

Tracking for the following is now available for both versions of HTML provided by our web form tool:

• Displays
• Submissions
• Submissions / Display Ratio

From now on, if you need the full HTML for a form so you can make advanced changes to its design, you won't lose these useful stats.

Two Quick Notes

If you have forms created before the beginning of December, you will need to get their HTML again and re-publish to your site.

Also, unique displays are still available only if you use the JavaScript Snippet version).

Do You Respect Your Subscribers?December 16 2008

We often hear that email marketing is about building relationships. Build a relationship with subscribers, the mantra goes, and you'll create customers for life.

Unfortunately, many email marketers don't think about what it means to build a relationship with subscribers. They hear the mantra and believe they're following it — but in practice they take subscribers for granted and treat them like wallets with email addresses.

Do you show your subscribers the respect they deserve?

Or do you overlook these areas of respect that help you build a quality subscriber relationship?

Respect Subscribers' Permission

Have you ever been subscribed to the email list for one brand, and received an email out of the blue from another brand (that happens to be owned by the same company)?

How does it feel? What do you typically do?

When people sign up to your list, they're giving you a valuable resource: permission to email them.

However, that permission is temporary. Subscribers can revoke

Can YouTube Boost Your Affiliate Sales?December 11 2008

The other day I saw an interesting YouTube video, created by AWeber affiliate John Chow. It was a quick demonstration of our recent Twitter integration.

The 2 minute video explained what our Twitter integration does, plus it gave simple instructions on how to use it. At the end, John included his affiliate link (and yes, I did click on it ).

With the growing popularity of online video, I think screencasting should be in the arsenal of all serious affiliate marketers.

Let’s take a look at how posting videos on YouTube can drive traffic to your affiliate website, and boost your sales.

What Do I Need To Get Started?

Getting a video up and running on YouTube can be done quickly and easily.

All you will need is screencasting software, your imagination, and you will be ready to become the next George Lucas.

Some screencasting programs I recommend are:

• Camtasia - Created by TechSmith. Costs around $70 to

Setup Wizard Makes Email Marketing EasyDecember 9 2008

My introduction to email marketing came through working with AWeber users on our Customer Solutions team, so I know a lot about your concerns.

We all know it can be intimidating to start anything new, and many of our new users are just getting started with their first email marketing campaigns.

I can't tell you how many times people have asked me, "Can I just have a walk-through of what I need to know?".

Well, I'm as happy to say now as I was then: "Yes! I'd be happy to show you how to set up everything you need to know to start seeing results."

Email Marketing Setup Just Got Easier

OK, so maybe I can't speak with each and every user personally, but you might hear me in the videos in our new setup wizard.

Here's a quick preview:

The wizard will quickly guide you through just the steps you need to take to start building a list of subscribers and have a welcome message ready to go out when they sign up.

When Can I Use the New Setup Wizard?

AWeber Core ValuesDecember 4 2008

Over the last 10 years a lot has changed at AWeber.

Our team has grown by leaps and bounds, we've released hundreds of new features embraced by thousands of people around the world and our computer monitors went from small CRTs to fancy flat screens bigger then my first TV.

However, one thing has not changed and that are the values we've used to serve customers. We feel these represent what we need to do in order to make AWeber exceed your – and our own – expectations.

I thought you might like to see what helps to steer us as an organization.

1. Be Remarkable; Over-Deliver Value In All That We Do.

It's easy enough to say you are remarkable.

To actually achieve that, to provide a remarkable experience to over 48,000 customers beyond what they might expect or even hope for, is our favorite challenge.

Any decision we make – from developing a new feature to the smallest tweak in the control panel – starts with the same question:

Will this over-deliver value in a way that will benefit our customers?

We truly hope we're able to accomplish this each and every day.

2. Be Open, Courteous, and Considerate To All.

This is not only a saying but truly a way of life. Our office simply wouldn't have the family feel that it does today if w