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Michael Fruchter.com - My thoughts on social apps, and a little bit of everything else.

My thoughts on social networking applications.


(Weekly Recap) - Twitter Tools, SEO and FriendFeed.November 21

Louis Gray handed me the keys to his blog last week, so I have been having a little fun over there lately.

This is the weekly recap of posts I have written . Please visit the hyperlinks to read the posts in their full entirety.

  1. SEO is still relevant, I touch on 15 tips for improving search engine visibility.
  2. We all love Twitter, here are 15 tools to add to your Twitter toolbox.
  3. My observations on FriendFeed list organization, 60 days in.

Why stop there?  Here are a few more solid posts that I really enjoyed.

  1. Daniel Pritchett, reveals the 15 secrets of FriendFeed’s power users.
  2. Louis asks, if anybody cares about non-blog commenting anymore?
  3. Corvida Raven is wondering if
Recent happeningsNovember 13

I wanted to let all of my friends and readers of this blog to know what’s been happening lately. I apologize about the lack of updates. I have been spending a majority of my time offline taking care of some family related issues.

I have been blogging on other sites. Most recently Louis Gray handed me the keys to his blog. If you have not been to Louisgray.com to read them, follow the two links below.

I also wrote a post for Mashable.com in mid October, titled “What Happens to Our Social Profiles After We Die?.”

I hope you enjoy these posts. I hope to resume with updates on this blog next week.

Thanks,

Mike

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10 people to follow on FriendFeed for the month of NovNovember 6

This post highlights 10 members that you should follow on FriendFeed. For those of you that are new to my blog, this will be the third post of this type. The previous ones are located here and here. There are several more hundred people that belong on this list. I will publish a new list with more frequency, preferably monthly.  I will also be exploring some themed type recommendation lists. I hope you get the same value from these members as I do.  If you do subscribe to any of these members, please give them some time to subscribe back, if they choose to do so.  They have no idea that their inbox is about to be flooded with notifications. It could be a little overwhelming :-)

–

1) Atul Arora

Short Bio: Atul’s primary background  is in software engineering. He currently is the Director of Product Management at Vimo.  Atul is an active FriendFeeder. I rely on several human filters to look for new content, and Atul is one of them. Atul’s feed is strictly business which is what I appreciate about it, and I think you will as well.
Topics of focus: Current

Best and worst practices in social media marketingNovember 2

This post outlines some of the best and worst practices in social media marketing. Most of these are common sense, but they are key components for an effective social media marketing strategy.

Best Practices:

  • Consistency: This should be applied to every area of your involvement in social media.  All of your online profiles should share the same information. Make sure to use the same user names. If possible, use the same profile pictures (if applicable), logos and contact info.  Maintain a recognizable streamlined presence across all social networks, professional and personal. Be consistent with your blogging updates, marketing campaigns, product updates, improving website usability and responding to customer feedback, good or bad.
  • Listening: You  need to  listen on a consistent basis for customer chatter. If people are talking, it’s usually a negative. Satisfied customers remain quiet for the most part, as there is nothing to gripe about.  Satisfied customers, on occasion, will leave testimonials and reviews. Happy customers are loyal endorsers of your brand, and it’s very important to keep these people happy.
  • Transparency: People relate to people, plain and simple.  Show the human side of your brand.  Create an experience and tell a story. Put real faces and stories behind the message you are trying to get acr
35 Tips for getting started with social mediaOctober 26

If you are going to start using social media, you should at least have an understanding of what it’s about. Social media is not about the tools, the tools are only a facilitator.

Starting with the basics. Roll your sleeves up, get dirty and stake your claim:

1) Register your domain name, preferably a dot com extension. It’s also a good idea to register any variations and extensions of your domain name. Do it sooner rather than later, or you might be negotiating with a domain squatter, paying a premium in the future, rather than pennies in the present.

2) Find a good, reliable web host, and do your homework. Ask for referrals. If you are just starting out, it’s okay and economical to go with the cheap shared hosting plan, I.E Godaddy. Expect to upgrade to a mid level or higher hosting package within 90 days or less.

3) Install a blogging platform, preferably Wordpress. Find and install the necessary plugins, themes and widgets. Installing a caching-system plugin is also a good idea. You need to optimize not only just for search engines, but also page loading time. Find a simple theme and build around it.