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- Are Big Brands Ready for Cafe Conversations?
- I was inspired to continue the conversation that Chris Brogan started on his blog a couple of days ago. Chris' post begins: "Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all these businesses have built huge platforms, huge sales funnels, ...
- Maximizing Social Discovery Opportunities on the Social Web
- Social media has fundamentally changed the way that people discover products, services and content. It's no longer simply about the old method of product, price and placement, it's about relevance, value and virality. As the effectiveness of traditional online marketing continues to decline, how can you be sure that your ...
- iLike Makes Music Happen at Web 2.0 Expo NY
- The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended. I have a keen interest in the way that the social web is effecting the music industry. Brothers, and iLike founders Ali Partovi and Hadi Partovi are two pioneers ...
- Breaking Out of the Echo Chamber - Identifying Early Adopters and Setting Sights on Mass Markets (Presented at NextWeb NY on 9/15/08)
- Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets - Upload a Document to Scribd Read this document on Scribd: Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better ...
- Breaking Out of the Echo Chamber - Finding the Blance Between Early Adopters and Mass Markets
- I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. Marketing encompasses everything a company does to acquire customers and maintain relationships with them. It's about aligning a product with a market. Early adopters, or ...