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Widget Marketing News


Where do widgets come from?November 28 2008

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Murdoch: Newspapers + Customized Content = SuccessNovember 24 2008


Josh Larson from Newsgator points out that Murdoch would seem to be praising widgets:

Murdoch: Newspapers + Customized Content = Success His Comments Strongly Make the Case for Widgets: NewsGator Widget Blog



Robert Murdoch, in comments from part of a lecture series sponsored by the Australian Broadcast Corporation, portrays the current environment for newspapers and media companies, not unsurprisingly, as difficult. In particular, he calls out "some of the [obsolete] editors, reporters, and proprietors who are forgetting a newspaper's most precious asset: the bond with its readers." However, Murdoch points to a potentially bright future for the space if newspapers and media companies can learn to adapt.

In short, Murdoch says that newspapers must embrace technology advances -- RSS content in particular -- to be successful in the changing media landscape. He believes that the key challenge for success in the future will be to "use a newspaper's brand while allowing readers to personalize the news for themselves-and then deliver it in the ways that they want."

These comments lend significant credence to the work we're doing here at NewsGator Media & Consumer Products with newspapers and media companies through RSS, widgets, and related content. In a general sense, the solutions that we offer at Ne









Gigya update for MySpace2.0 profilesNovember 16 2008

As you may know, MySpace users now have the option to upgrade to "Profile 2.0", a new design that gives members new ways to customize their profiles. For MySpace users, upgrading to Profile 2.0 is strictly an opt-in process, so some members will have 1.0 Profiles while others have 2.0 Profiles.  Successfully installing layouts for Profile 2.0 requires installing embed code into a new section (see here for more information).
 
In response, Gigya quickly developed features to make Wildfire compatible with Profile 2.0. Gigya's Wildfire now has the ability to determine the profile type of the user when installing a publisher's layout, and Wildfire will install the embed code into the correct section. If it is a 1.0 profile, the layout posts to the “about me” section. If it is a 2.0 profile, the process automatically switches the user to “no theme” to avoid running over MySpace’s new layout theme, adds the CSS content, and publishes it. If the user has a 1.0 Profile, and the layout provided by the Partner is 2.0, Wildfire will provide the user with feedback displayed within the UI.
 
As usual, Wildfire does not make any changes to the code on a user's page and partners will need to provide supported codes for each profile type (1.0 or 2.0).
 
Profile 2.0 also creates an issue for including links on layouts because the CSS b





The "I Voted" sticker as widgetNovember 6 2008

FREE/Long Tail - Vote today and get free stuff!

Vote today and get free stuff!

CNET reports: Krispy Kreme is offering a free star-shaped donut (with patriotic sprinkles, no less) to anyone who shows up wearing an “I Voted” sticker. Other freebies you can score using that all-powerful sticker:

* A free tall coffee at Starbucks
* A free ice cream at Ben & Jerry’s from 5 p.m. to 8 p.m.
* Some Chick-Fil-A stores are reportedly offering a free chicken sandwich.

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js-kit raises $3.6, hires Chris SaadOctober 14 2008

Great to see the two K(C)hris's together properly now! And another widgety company raises proper funding in the teeth of a finance meltdown, double cheers all round. Here they are in New York following Widgety Goodness earlier this year.

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Social Widget Provider JS-Kit Raises $3.6M @ JS-Kit Blog

Ensures Continued Innovation & Stability for its Web Publishers

* JS-Kit is a leading provider of lightweight social widgets with over 550,000 registered sites using it's hosted offerings, which include: Comments, Ratings, Product Reviews, & Polls.
* The services are easy for publishers to install, simple to customize, and are an extremely low cost alternative to in-house development.
* Web publishers seeking stability now have a "safe choice" for Web 2.0 services.
* Funding has already enabled expansion of the development team to a dozen engineers, a quadrupling of the size of the data center, and the addition of industry visionary Chris Saad (Co-Founder DataPortability) as a Strategic Advisor.
* Series B funding was led by Altos Ventures, with participation from Series A Investor TEF3.
* Contact: khris@js-kit.com.

Today I am proud to announce that JS-Kit has closed a Series