Toluu

The Internet & Affiliate Advisor

Selecting a Market and a NicheJune 20

One of the keys to success in affiliate marketing is to select a niche market to participate and advertise in. When I started out, I struggled with this...what is the right niche and how do I find it. Well, unfortunately that questions is not easy to answer but by doing some soul searching you'll find the right niche. Also remember that the right niche for you may not hold true for me. Why? If your knowledge of a product exceeds mine you'll know which benefits to promote, what buttons to push and ultimately your conversions will be higher.

Key factors in choosing a niche:

- What are my interests? Find something that your interested in and you'll be far more successful.
- Based on my interests what is hot or has potential?
- How large is the market? If the market size is small it will be hard to make a marketing campaign profitable no matter how enthusiastic and knowledgeable your are.
- What will my USP (Unique Selling Proposition) be? Do I have a different view of the market then my competition, can I present the information in a different light?
- Can I find products to advertise and promote within the niche?

Some tools to use in finding a niche:

1. Google search - perform searches on the key words you think fit the product or market that you want to promote. Look at the sponsored ads and the natural search results. Are there a lot of people advertising in the

What is affiliate marketing and how do I get started?June 18

When I first picked up the book Affiliate Millions by Anthony Borelli and Greg Holden I was new to affiliate marketing and the book provided a great starting point. They outline what affiliate marketing is and how to get started. In this post I thought I would do a bit of the same but provide a overview of affiliate marketing and some of the tools to get started. On a side note, I plan on keeping this post pretty basic and just an overview but will expand on many of the subjects in future posts.

What is Affiliate Marketing?

Affiliate marketing according to Wikipeida is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts." Seems pretty simple...I send people to a business and they pay me, sign me up! Where do I get started? The real trick is doing it and making money, which we'll get to later on.

It's also important to distinguish between Search Marketing and website marketing. Programs such as Google AdWords will allow you to link directly to the merchant sites or to a your website. If you are linking directly to a merchant than this would be considered direct search

What to expect from The Internet & Affiliate Advisor BlogJune 16

Each day I strive to learn something new about the Internet, website design, website development or affiliate marketing. I thought that a good way for me to really become an expert in the content and understand the market place would be to create the The Internet & Affiliate Advisor blog. I hope that in the process I can help you to improve your knowledge and help you understand the opprotunties that exist for you online.

So the BIG plan (or mission) for the blog will be to share my knowledge of the Internet and affiliate marketing, help improve your knowledge and provide you with added information so you can succeed. I can't promise that everything I provide will be relevant but I'm always open to content suggestions so feel free to leave comments or email me at affilateadvisor@gmail.com.

That brings up another point, I would like to use the blog as a way to build a community of like minded individuals and use the reach of the internet to help everyone. So again help me out by leaving comments and getting involved.

Hope everyone has a great day!
Chris

The Internet Affiliate Advisor Goes live!!June 12

For a while now I've been kicking around the idea of starting a blog and like many out there struggled with what to blog about. Recently I've been following the affiliate marketing industry, reading blogs about the subject, subscribing to newsletters and basically trying to follow everything I can related to the industry.



By the way, I don't recommend this approach! There's a lot of information out there and since trying to following EVERY thing (okay, maybe not everything as that would be impossible) my inbox is a mess of newsletters and email right now.



Something about the industry struck a cord with me, the first thing being how big the industry really is and secondly that the skills required to possibly succeed was something I already had. The skills part is what took me by suprise since it's been a while since I've used my web development skills.



So in an effort to get back to what I really enjoy (The Internet), I've decided to dust of the web design, internet marketing and web development skills and jump back in the pool.



Hope you enjoy following my thoughts on the subject of Affiliate Marketing and I'll attempt to possibly demistify "Affiliate Marketing".



Chris