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- New Navigation & Promotion Tool for Local SitesSeptember 18
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Today we launch StoryMaps, the next offering in our GeoToolkit — products to help publishers promote, optimize and monetize their local content.
Our goal is to leverage location data and the geoweb to help local publishers reach a larger audience and our StoryMaps are the first of many products designed to do that.
Local publishers write about places and things happening within a specific geography and readers live their lives the same way — “What’s going on around me?”
Until now, bloggers only had the option of displaying their stories on a chronological basis, with feeds that showed just the most recent posts and pushed the rest off the page and into oblivion. If a local blogger wrote about a great new restaurant or about a recent town meeting and some readers didn’t visit the site that day, that post was gone and the blogger had missed the opportunity to reach those readers.
But its not just about letting readers see content that is more than a day old. It’s about letting users view content in a way that makes sense to them - organized
- Follow Hurricane Ike on Outside.inSeptember 12
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When Katrina bore down on New Orleans a few years ago in many ways it was a waking moment for hyperlocal news. Recently I’ve been looking at the pages on Outside.in when there is a a big news event, such as a storm.
Its amazing to see the wealth of local information local bloggers add to big headlines. Check out these blogs, who’ve been presenting great coverage: Isiah Carey’s Insight, Houblog, and Around Town Houston.
Follow them and other local voices on: Hurricane Ike tagged stories, and on our Houston and Galveston pages.
- Mappable KicksSeptember 11
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A new obsession around the office:
courtesy of Geobloggers
- Blogiology 101: Intro to Boston BlogsSeptember 9
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If you know us, you know we’re…well, nerds. We love data. Because we aggregate content from thousands of sources in tens of thousands of local markets, we have lots of it to play with.
This is the first in a series of posts where we select a city to explore, crunch the numbers, and share the results with you. Wonder who are the city’s top bloggers? Which neighborhoods have the most buzz? What stories captured residents’ attention last week?
Well, wonder no more because Outside.in’s Department of Blogiology is now open.
This week, we explore Boston, land of the defending world champion Red Sox, top notch universities, and one of the bloggiest cities in the U.S.
BOSTONBloggiest Neighborhoods: - GeoToolkit Member Roundup: Our Favorite New SitesSeptember 8
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This post in a first in a series where we’ll feature exemplary GeoToolkit member sites.
One of the wonderful things about working on our GeoToolkit service is the daily report of signups. It is exciting to see lots of wonderful new placeblogs joining every day, and I am pleasantly surprised at the volume of topic blogs, and even communities that are joining too. Here are a few sites (in no particular order) and some of the great things they are doing:
Blogs that Don’t Consider Themselves Placeblogs (but oftentimes are)
- Tropic of Mom Life at Latitude 26, is a Coral Gables based blog whose author writes about her local travels and observations.
- Mississippi River Valley Girl lives in St. Louis and occasionally mentions places like the Stone Spiral Coffeehouse. You can find an excerpt of her post here, featured within the MapleWood, Missouri page on Outside.in.
Big Placeblogs
Both of these are great examples of placeblogs devoted to the happenings and news around particular places: