Toluu : iMedia Connection: All Feeds

Can TV and the web splice?: Television is still alive and kicking, despite an explosion of popular content online. Google explains why TV's future lies in bridging what divides these two media.
Take a page from Obama, pragmatism works: With the new U.S. administration, there's an overwhelming sense that pragmatism is being restored and taking root. Here's why marketers should be pressed to follow a focused approach to social media as well.
8 golden rules for advertising in the digital age: The importance of sound creative executions and integrated strategies cannot be overemphasized in today's online ad market. Follow these steps to get on the right track.
Why the forecasters are wrong about digital in 2009: While the pundits may be singing a similar tune when it comes to digital advertising's immediate future, here are a few points they may not have considered.
Lessons from expensive marketing failures: Now that consumers can talk back to brands, it's a lot easier to gauge the response to your advertising -- for better or worse. It's also easier to learn from others' mistakes.