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- Search News: Hey Yahoo, Insert This!Yesterday
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Oh Yahoo, you’ve done it again. There was quite a bit of hubbub on the ol’ Intertrons for the last few days over a clause that Yahoo slipped into their search advertising Terms of Service agreements allowing them to fiddle about in advertiser’s search advertising campaigns. The collective cry of “Who elected you Don Draper?” has duly arisen, even in our own comments section.
While I hesitate to kick a search engine while it’s already rolling from side to side on the ground with its knees tucked in and its elbows over its ears there was an aspect of this seems under-reported. Namely – the fact that Yahoo’s meddling disproportionally affects small and medium sized advertisers.
- Search News: Search Marketing as a CareerJanuary 7
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Search marketing is a rapidly growing field – if you looked at the number of people who work in search now and organized them by how long they’ve been in this space it would look like one of the pyramids in Bernie Madoff’s Ponzi schemes with the tip being people with a decade or more of experience and the base being newcomers.
So where can these newcomers and mid-pyramid-dwellers in the search marketing field turn to understand what a career in search can be like, and how to make the most of it?
Search marketing pioneer and Reprise Media co-founder Josh Stylman will be on BlogTalkRadio tomorrow, January 8th at 2:00 PM ET on a segment called Starting out your Career in Search Marketing. The segment, moderated by community powered career site Path 101 co-founder Charlie O’ Donnell, will include questions from listeners on their call in line: (646) 929-1686. This is a great chance to get those search marketing career questions answered.
- Search Engines: Hold Your Vertical – Please!January 6
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Today, the so-called “conversation search engine” Artiklz was launched in beta form. Judging from it’s name and the copy on their landing page it was developed by a group of rogue LOLcats. As usual, us search geeks will play around with it, turn up our noses, and leave it on the trash heap along with Cuil and every other new search engine launched in the last several years. Dismissive much? Oh yeah. Why? Glad you asked.
- The Year in Search: Your Favorite SearchViews Posts from 2008 on Search and Social MediaJanuary 5
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After the rich meal that was 2008 it’s only appropriate that we take a moment to pause and savor the taste that some of the favorite posts from the last year have when belched up. Accordingly we’ve compiled your favorites for each month of 2008 based on traffic and user response and placed them in reverse order Benjamin Button style. Did we miss your favorite? Let us know in the comments or send me a message on Twitter at @nmallin.
- The Year in Search and Social Media: Predictions 2009December 31 2008
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After a tumultuous and fascinating 2008, what might be in store for 2009? We interrogated our best sources using enhanced techniques (bright lights, bamboo and the music of John Mayer were all deployed) before turning to the entrails of a goat (the vegans on our staff settled for an artichoke) to bring you our predictions for the world of search and social media in 2009. We make no guarantee of actuality. Void where prohibited.
In the Year 2009…
Horizontal is the New Vertical - The first wave of vertical search engines such as Business.com or Shopping.com was launched with the intention of starting search businesses from the get go. What’s interesting about the new breed of search engines is that they weren’t originally intended to be search engines at all. Instead, they were born out of the need to sift through the mass volume of content being produced on social media sites.
The need to retrieve and categorize user created content is already leading many social media platforms to become alternative and relevant search indices for specific needs beyond the general search engine results page. For example, Twitter search gives you visibility into “now”, Facebook search scours people (while LinkedIn offers more professionally oriented info), Flickr search delivers a better, more diverse image result set than Google images while YouTube features superior video search results.
Marketers will take notice of this trend to the horizontal i