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Pro PR

Exploring social media and public relations

Meet the heads of Canada`s public relations consulting firmsNovember 19

If you haven`t been reading the Weblog of the Canadian Council of Public Relations Firms, you`ve been missing a series of video interviews with the heads of Canada`s leading public relations consulting firms.

I`ve just posted an interview with Freda Colbourne, President of Edelman Canada. Earlier interviews include: Trevor Campbell, President of Porter Novelli Canada, Pat Gossage, Chairman of Media Profile, 

Talking about Social Media Monitoring and Measurement at Third Tuesday OttawaNovember 18

Are you wondering whether there are better ways to monitor what’s being said online about you and your organization? Are you looking for a way to manage the work process involved in monitoring and responding to what is happening out there? If so, you’ll find the next Third Tuesday Ottawa to be just what you need.

Next week’s Third Tuesday Ottawa will feature a panel of experts talking about the new tools we can use to stay on top of the conversation in social media and how this can be integrated with traditional media.

Chris Johnson, President of dna13, Craig Comeau from Radian6 and Parker Mason from CNW Group will lead a discussion on the convergence of new media with the mainstream media, and the value of a proper measurement program.

If you want to attend,

Haagen Dazs makes good use of the ashes of the All I Want for Xmas is a PSP fiascoNovember 14

Kudos to Haagen Dazs for making good use of the infamous All I Want for Xmas is a PSP URL.

(Quick recap: In December 2006, a blog was launched that looked like it was authored by two PSP fans. It wasn’t. It was a fake blog launched by an agency on behalf of Sony. Trickery. Deception. Fatal flaws in the world of social media.

If you go to the AllIwantforXmasisaPSP.com URL, what do you discover? A site sponsored by Haagen Dazs promoting their Help the Honey Bees cause.

Smart, Haagen Dazs. Very, very smart.

Blogger Outreach: Sharp Aquos Thin Panel HD TVNovember 13

I’m doing something I rarely do. Talking about a piece of Thornley Fallis‘  work.

But I just have to point to something that makes me very, very proud - a blogger outreach pitch that our team did this week for the Sharp Aquos XS1. That’s the new thin, thin HD television that Sharp has introduced. Thin? 1″ at its thinnest point.

Smart people have taught me that great design is knowing what to leave out so that you can get at the essence of something. And that leads to simplicity. And impact. And comprehension.

So, imagine my delight when Tod Maffin’s post showed up in Google Reader last night. You have to see to understand. Here’s Tod’s post:

Form mirrors content. Awesome.

The team could simply have sent the news release to the bloggers they wanted to reach out to. But they didn’t. They did something else. A slimmed down pitch that conveyed in its form the core feature of the

Moustaches for Kids Week 1 - Make a child’s wish come trueNovember 12

Mustaches for Kids Week 1

I’m one week into this year’s Mustaches for Kids campaign to raise money for the Make a Wish Foundation. And as you can see from the head shot on this post, the people who live and work with me are having to put up with the dirty lip phase of moustache growing. As my daughter said, “Eeeewwww.”

So, there has to be a reason to subject myself to the laughter that people emit when they look at my stubbly lip. And there is. Helping to make an ill child’s wish come true.

Read about what a wish come true meant to Rachel or what it meant to Jesse, and I’m sure that you too will understand why I am doing this.

So, help me out. Please click on the donate button on the Mustaches for Kids home page to make a child’s wish come true. And remember, I’ll m