Toluu

Pro PR

Exploring social media and public relations

Mainstream Media challenges Social MediaDecember 8 2008

Ira Basen objects to the way I covered his presentation last week in Toronto to the Canadian Institute Conference on Social Media.

Ira is a smart, respected senior producer who has had a distinguished career at the Canadian Broadcasting Corporation.

He is also a highly opinionated person who knows how to use the pen and the editing room to make his points in a way that causes people to sit up and take notice. He does this by adopting a distinct point of view. He also is unafraid to make broad declarative statements that make a strong point. Most

Where do you find data on Canada’s public relations industry?November 23 2008

Through the Canadian Council of Public Relations, I received an email from a university student in search of data about Canada’s public relations industry. She wrote:

I’m doing a term paper for one of my university courses and need to find information on the Canadian public relations industry facts such as market trends, demographics, economic, cultural and social factors.  This information is widely available for US market, however I cannot find anything on the Canadian market.

I would appreciate if you could let me know where I could find this type of information.

Good question. I have to be honest that I don’t have good sources for this information at my fingertips.

Do you have authoritative sources of information on Canada’s public relations industry that you rely upon?

(This is cross-posted at the CCPRF Weblog. I decided to cross post here because I know that more people read ProPR.ca. However, if you haven’t checked out the CCPRF Weblog lately, please try it again. I think that you’ll find more frequent posts from heads of Canada’s public relations consulting firms.)

Meet the heads of Canada`s public relations consulting firmsNovember 19 2008

If you haven`t been reading the Weblog of the Canadian Council of Public Relations Firms, you`ve been missing a series of video interviews with the heads of Canada`s leading public relations consulting firms.

I`ve just posted an interview with Freda Colbourne, President of Edelman Canada. Earlier interviews include: Trevor Campbell, President of Porter Novelli Canada, Pat Gossage, Chairman of Media Profile, 

Talking about Social Media Monitoring and Measurement at Third Tuesday OttawaNovember 18 2008

Are you wondering whether there are better ways to monitor what’s being said online about you and your organization? Are you looking for a way to manage the work process involved in monitoring and responding to what is happening out there? If so, you’ll find the next Third Tuesday Ottawa to be just what you need.

Next week’s Third Tuesday Ottawa will feature a panel of experts talking about the new tools we can use to stay on top of the conversation in social media and how this can be integrated with traditional media.

Chris Johnson, President of dna13, Craig Comeau from Radian6 and Parker Mason from CNW Group will lead a discussion on the convergence of new media with the mainstream media, and the value of a proper measurement program.

If you want to attend,

Blogger Outreach: Sharp Aquos Thin Panel HD TVNovember 13 2008

I’m doing something I rarely do. Talking about a piece of Thornley Fallis‘  work.

But I just have to point to something that makes me very, very proud - a blogger outreach pitch that our team did this week for the Sharp Aquos XS1. That’s the new thin, thin HD television that Sharp has introduced. Thin? 1″ at its thinnest point.

Smart people have taught me that great design is knowing what to leave out so that you can get at the essence of something. And that leads to simplicity. And impact. And comprehension.

So, imagine my delight when Tod Maffin’s post showed up in Google Reader last night. You have to see to understand. Here’s Tod’s post:

Form mirrors content. Awesome.

The team could simply have sent the news release to the bloggers they wanted to reach out to. But they didn’t. They did something else. A slimmed down pitch that conveyed in its form the core feature of the