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Reel Pop

Reel Pop is a blog focusing on online video in the wild world of Internet entertainment.


Rad ad for "Tomb Raider" gameNovember 19


I'm so busy criticizing branded entertainment programming that it's rare for a standalone ad online to capture my attention. But check out this new promotion on IGN.com for new videogame "Tomb Raider: Underworld" from digital marketing agency Eyeblaster and ad agency JVST. It's a takeover ad that truly takes over the page once you do her bidding and "pull down the ring" in the top right corner of the page. From there, it's a nice piece of visual magic complete with HD video option. Enjoy.


FunnyorDie, Atom get presidentialNovember 14

A quality comedic impression of a president is hard to come by, but that doesn't keep a few leading humor sites from trying. FunnyorDie has brought in Jordan Peele, of the soon-to-be-defunct sketch comedy series "Mad TV," to do his Obama, and at the very least it can be said it's a better take on the new president than "Saturday Night Live's" Fred Armisen can offer. Meanwhile Atom sends a not-so-fond-farewell to President Bush in the faux-interview series "Face to Bush."

ESPN.com finds its Mayne manNovember 11







If a comedian like Steven Wright is just too intense for your tastes, might I recommend the wry stylings of ESPN anchor Kenny Mayne, who just started his own webisode on ESPN.com, "Mayne Street." To characterize Mayne's deadpan delivery as dry would be like saying the Sahara is warm. Apparently Mayne's one week on "Dancing With the Stars" was enough to get a bite from the showbiz bug, so he's moonlighting once again a faux behind-the-scenes rendering of "Sportscenter." If you've seen the Bristol-based commercials ESPN has been running for years, "Street" operates in the same vein, though 30-second spots are much punchier in comparison. But if you miss ABC's "Sports Night," "Street" will ease some pain. Mayne needs to watch out he isn't too dry though; hot-headed co-anchor Scott Van Pelt steals the show so thoroughly in the premiere episode that "Van Pelt Avenue" could get the greenlight if "Street" proves a dead end.







Saturn runs rings around CBS webisodeNovember 5


Saturn puts the "ad" in the new CBS webisode Novel Adventures by taking production integration into overdrive. Ostensibly a warmed-over Lifetime retread about a book club's breakaway faction of MILFs like Daphne Zuniga, "Adventures" isn't exactly subtle about handing over the keys on the creative to Saturn, which manages to cram shots of its logo and hybrid vehicle just about every five seconds. Makes NBC's throat-ramming integration of Ford Mustang in "Knight Rider" seem tasteful by comparison.


The wisdom of YouTube on Election DayNovember 4


And what might you ask on this historic day was the most viewed video on YouTube? An inspirational Obama speech? A well-informed partisan riposte from the right wing? Not quite. That honor goes to "Obama Flips Off McCain," a bit of campaign footage that mistakes a random flick of the Democrat's middle finger for a covert bird-flip in the direction of McCain. God bless you, YouTube.