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The Daily Lark

Welcome to the Daily Lark, the rants, ramblings and musings of Andy Lark - serial opinionator, mover and shaker - currently

Wall Street Journal article on job swaps between Google and P&G and the digital struggles of a consumer product company has the following quote…

“The worst answer you can hear from an agency is, ‘Don’t worry, we have a group to handle interactive,’ said David Bell, a Google consultant, during a session with some P&G job-swappers at Google’s New York office. ‘Interactive isn’t a group, it’s everybody’s job,’ said Mr. Bell, who himself formerly headed Interpublic Group, a major advertising-business holding company.

Twitter for PRNovember 20

Great little preso on Twittering for PR…

Kindle Zen…November 20

I’m a big Kindle fan. But here is the rub. I hope that unlike Windows, my iTouch, my Dell XPS One … Unlike the thinking here… I hope that Amazon does absolutely nothing to the Kindle.

Its pure simplicity and lack of add-ons, apps or other geek bling enables us to embrace the simplicity of reading a great book, uninterrupted. And that is what is to love about it. The minimum of features delivering the maximum pleasure.

Ok - there are a couple of things… hire a great designer and make it prettier… get better Nav buttons… improve the speed of page transitions… do give us page numbers… But these are all basic things.

There is so much to love about the uninterupted Kindle experience!

Thanks…November 20

Nice words from over at Digital Capitalism… when people say nice things it encourages me to write more… I also enjoy reading Jeremiah Owyang - Sr Analyst at Forrester Research: Social Computing. Exploring the others recommended…

Words that WorkNovember 14

Luntz is one of the best wordsmiths and thinkers on framing in America. Terrific piece in Businessweek on using language during the recession to communicate more effectively with employees and customers.

Focusing on “impact” also makes a listener pay attention. This one word causes people to assume they will see a measurable difference. People want results. Talking about “effort,” or even “solutions,” doesn’t work; Americans don’t care about good intentions. They want to know how well you execute.

Thanks to our growing dependence on electronic technology, coupled with dwindling free time, another word with increasing resonance is “reliability.” When it comes to such products as automobiles, cable television, and personal communication devices, reliability is now even more important among customers than price. In fact, it’s often a crucial factor in determining the price of a product or service. Value is now the sum of price plus convenience plus reliability.