| Jon Burg's Future Visions |
Chasing the longtail of digital content as it increasingly enables our everyday humanity.
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- The World's First Social WarDecember 30 2008
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In a war, everyone has a story to tell. For the first time ever, we are witnessing the first true digital social war.
The Israeli Government and friends of Israel are working tirelessly to share, inform, converse, gather, socialize, advocate and persuade. While diplomatic channels may be closed, the web is always open.
From a marketers perspective, war is the ultimate PR nightmare.
Israel the brand looks to be gearing up to face this head on.
Israel and Friend's Social EffortsCitizen Activism
- powerpoint addiction - thinking differentlyDecember 29 2008
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There are four typical types of powerpoint presentations -
A) The Installation Manual - if you shrink the font you can fit more words on a page!
B) The Minesweeper - who doesn't understand a simple 30 by 30 grid?
C) The Subway Map - following the flowchart to hell
D) The Image Inspired - MoMA inspired guru creates artistic statements that show his/her brilliance rather than transmitting ideas.We've all been there. The colleague who asks for more charts, the manager who asks for more detail and the creative guy who demands that you utilize his icons and images, most likely stock photos we've all seen too many times, or Creative Commons images taken/stolen from Flickr.
But how many of these well intentioned contributors are thinking about powerpoint the platform and how many of thinking about the presentation dynamic?
Learning #1
A presentation is not a series of powerpoint slides. It is a presentation. Powerpoint is just a tool to help illustrate a story.
Learning #2 - newsweek declares twitter dumbest innovation...December 24 2008
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OK, so first off, I'll admit it. I read Time and Newsweek. There are times when I find their articles intriguing, educational or provocative.
But this week, Newsweek was off the mark in a really grand way.
In their recent "The New Global Elite" issue (dated January 5th) they ran an article comparing Ink Versus Influence. What struck me the hardest was their Twitter Versus Newspapers comparison. To quote -
Twitter
The dumbest innovation of the century? Memo to tweeters: we don't care what you think.Newspapers
Yes, print is troubled and some urban dailys are doomed. Still, on a screen or on dead trees, nothing shapes the conversation like facts.Firstly, I searched Newsweek.com, this article isn't even on the web. Irony...
Secondly, I can't help but wonder what this factoid is hoping to convey?
(a) That twitter is overhyped by people and/or bloggers?
(b) That twitter is misunderstood?
(c) That the mainstream news is overhyping or over-covering this growing platform?
A quick search of Newsweek.com reveals no less than - the ROI of passionDecember 10 2008
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When you are communicatively passionate, you will drive passion in others. Passion drives social success.
This is why and how social objects take off, becoming "viral" (not that viral is a positive marketing trend).
This is why Loren Feldman and Gary Vee have followings. Once you see their content, you do not forget them.
Passions are statements to the world. If your brand isn't making a passionate statement, you are not remarkable. If you are not remarkably passionate, you will not be shared.
Video is but one format of a remarkable social object.
- Sprint's Now widget site was remarkable. It was shared.
- American Express' (a client) Member's Project exuded passion, showcasing passionate people and casues as a social object. It was shar
- Tyson Foods: Getting by GivingDecember 10 2008
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So the folks over at SHIFT Communications and Tyson are on to something here...
The gist of the campaign is this: leave a comment on their blog, and Tyson will donate food to the Greater Boston Food Bank... and this was launched in partnership with Boston's Social Media Breakfast.
Remarkable campaign. Launched at a social influencer event, with a strong local geo component and an incredibly simple and interactive call-to-action.
Smart, simple and effective.
Now where will they go from here? They are generating hundreds of interactions and dozens of conversations on twitter and across the web. How will they translate this into a lower funnel play? Will this go any deeper than upper funnel branding?