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- 10 Step Expert Guide to Blogging Your Personal BrandJanuary 5
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This is the final post in a series about blogging your personal brand. I’ve written a post for beginners, as well as intermediate and advanced users. Please review those posts before reviewing this one.
1) Podcast your brand on your blog
Whenever I talk about podcasts, I typically think of video, but many bloggers choose to record their voice or an interview through the telephone or a voice recorder and then publish it. You can do the same and there are services that will aid in the publishing process, such as PodBean.com. Audio podcasts are great for people who are scared to show their face or are in situations where they don’t have the necessary equipment to shoot video.
Video is the best way to interact with your audience, especially if you’re charismatic and personable. Pe
- In 2009 Become a Generalist AND a Specialist to Keep Your JobJanuary 2
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When it comes to personal branding, I typically recommend that you become the master of your domain (a niche) instead of trying to position yourself for a large, saturated and boring topic. Well, the economic landscape has changed and you can’t just succeed by being a specialist within a corporation. If you’re an entrepreneur and have a steady business, focused on a niche, then this disregard this blog post. The new means that in order to keep your job, you must be flexible (easy adapt to business changes), learning new functions within your business, and networking outside of your group or organization, while still specializing.
The role of a specialist
A specialist aligns their passion with a specific skill set and contrives a personal brand statement from that. Specialists become the go-to-people in and out of the office. Sometimes a specialist is a natural at what they do, while other times, they have to work very hard to perfect their knowledge in a specific area. Malcolm Gladwell states that it takes 10,000 areas to assume mastery over something in his new book,
- The Same Laws Apply For Personal Brands as Any BrandJanuary 1
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Today, I spoke with John Gerzema, who is the Chief Insights Officer for Young & Rubicam Group and an author. We discuss the three main challenges marketers face in today’s marketplace, what the brand bubble is and how to measure it, as well as his five-stage model for brand creativity and change. John, then gives us his perspective on personal branding.
What challenges do marketers have these days? How are they different than years ago?
Marketing is facing a convergence of forces:
- First the Fragmentation of everything — of channels, choice, modes and mediums means it’s no longer possible to build a brand on the back of mass media, the way we did in previous decades.
- Second, because of Social media (collaboration, communication and sharing… social networks, applications and consumer generated media), consumers rely on each other more than brands.
- And Personalization (products, experiences, mass customization and micro-addressability) means there are no USP’s anymore. A brand has a myriad
- In 2009 Hire People With Large Social Networks For Free PromotionDecember 31 2008
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We’ve spoken about how your network will soon be a job qualification back in October. I think it’s even more than that now, taking the economic climate and the rise of social media as a mainstream vehicle into account. Your network, which is naked online and seen by employers and your management, will become one of the most important promotional items for your company or prospective company.
We should all have a marketing mindset now. If you don’t, it’s time to start reading this blog and acquire one!
3 different perspectives
The corporate perspective
Company’s are going to be cutting back on marketing budgets for 2009. Most company’s already have set their budgets and they are significantly lower than a year ago this time. Also, marketing departments are being downsized, which means there are less people to get the message out. The problem is that they still need to get their brand out there, in order for people to 1) remember them 2) think positively of them 3) have them in their evoked set (a top-of-mind product/service).
The employee persp
- Road to Me 2.0: My First Video Interview For the BookDecember 30 2008
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Recently, I was interviewed by Rick Burnes of Hubspot about my upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success. As of today, my book is doing very well on pre-orders, ranking #26 on Amazon for job hunting bestsellers, #54 for web marketing and #70 e-commerce. I want to thank everyone for helping promote the book so far and for your ongoing support throughout the past few years. The coolest thing is that the book doesn’t even come out in stores until April 7th of 2009, which means there seems to be a big need for it already!
Part 1 of the interview:
Part 2 of the interview:
Posted in Career Development, eBrand, Interview, marketing, Me 2.0, People, Personal Branding, social media