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- Media relations dream? Box ticked.October 25
- The hands get sweaty, the heart beats faster, you check the armpits for visible perspiration. Take a swig of coffee. Recite your opening line under your breath for the hundredth time. And then… We’ve all been there. No- not asking girls out- but selling in a story to that one media outlet you’ve always dreamt of. For [...]
- What’s in your PR bag?October 5
- Last week a client was surprised at how little ’stuff’ I had with me for couple of days spent with them. They were (pleasantly) surprised I could work and survive with so little clutter. It got me thinking, what do you actually need as a PR? I had a small satchel (OK, a ‘man bag’) with [...]
- The Greasy Pole Redux- Dom WhitehurstSeptember 24
- So in a return to our old favourite, we thought it was about time to start showcasing some of the industry’s, erm, best and and brightest (?!). Who better to start things off than Dom Whitehurst of Hotwire. If you fancy baring your soul, drop me a line. Alex Gorkana or MediaDisk? Gorkana every time. I used MediaDisk [...]
- CIPR Awards 2008September 17
- Monday night saw me fortunate enough to have a jolly at the CIPR awards, where we were shortlisted for agency of the year. (Blue Rubicon won the category). It was pretty good fun, and there were a lot of people from right across the industry there. Great, I thought, there’s probably loads of people here whose [...]
- PR or digital marketing?September 14
- Let me tell you a story which reflects something I’ve been mulling over recently A friend of mine from university has been considering getting into PR over the last year. I was pleased; she’s bright, outgoing and self-aware enough to know what she was getting into (which you can’t always say for Oxbridge grads, where we’re [...]