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- Bike Hero: Droga5 Strikes AgainNovember 20
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- What Expectations Are You Setting?November 19
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Image credit: OkayCityNate
I came across a post by Amanda Mooney over the weekend asking brands to stop setting grandiose expectations with their online advertising and then failing to deliver upon them. I can only assume she had recently felt duped by some company trying to "connect" with her, as I'm sure many of us have experienced in one form or another at some point. She says:
"Do something cool where I’m hanging out already unless you really need to redirect me.
Because, unless there really is something amazing there [and not in that "look at the new flavor we have!" kind of amazing], I’ll be really annoyed and make note… to never trust your ads in the future"
Setting expectations pre-experience with your product / marketing / Web site is something Noah has covered a couple times, is something
- Confessions Of A (Fake) Mad ManNovember 16
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Between Mark's chapter in Age of Conversation 2, his post on thinking by doing, and the image that is used to show the Ford F-150 commercial in the YouTube video below being stuck on the phrase, "IT'S ABOUT DOING THINGS," I've decided to admit to a "project" I undertook this summer and fall that was started for just that reason ...
So, ummm ... yeeeeeeah. You may have heard about, followed, or seen something regarding fans of Mad Men tweet
- New F-150 Advertising ThoughtsNovember 12
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- Are You Solving The Right Problems?November 2
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