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- Follow me on over to Blogspot, kidsAugust 29
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Thought it would be easiest to combine my two posting places. Any further blog posting craziness will be over at my main (though not recently updated, that will most definitely change in the near future) blog.
- Bergdorf Goodman Doesn't Want Me To Buy ClothesJuly 21
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That’s the only reason I can find for their super odd labeling in their Global Navigation.
Shop by Floor? I’ve never been to a BG before - how do I know what is sold on each floor?
Designer Collections? 5F? What’s the difference? Wha? And, again, wha?
What’s even more confusing is the complete lack of guidence on the Shop by Floor landing page.
Look, each floor is labeled with a number only! No descriptive text whatsoever! And guess what happens on roll state of the floor numbers? If you said “nothing”, you’d be right! You have to commit to a click to find out what you’re going to be looking at.
If Bergdorf meant for their site to be for current, instore customers only, they did a right good job of it. I have a feeling, however, that this just might not be the case - especially with the fact that they ship to that crazy Canada-land country to the north. Where, hey, there aren’t any Bergdorf Goodmans!
- RevolveClothing.com And Images on their Shelf PagesJuly 21
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Revolve does a lot of useful things with their shelf pages. They provide filters for sizing and colour, and sorts for price, category, popularity and newest item added.
They’re also doing something interesting with product images; though not the most elegant or guiding presentation and interaction, they’re essentially elevating multiple images / detail shots to the shelf page. Here, let me show you.
Default presentation is the front view - but see that pulldown defaulted to “front”, sandwiched beside the choice for how many products to see on a page? That’ll be important in a minute:
If you play with that pulldown, you’ll see options for “back” and “detail”, like so.
Additionally, if you hover over a product, an enlarged image appears onscreen, as do control arrows on the shelf page image. When you click on the arrows, you’re given a little slide show of all of the image assets for the product, including the three available through the image angle pulldown.
- Top Level Domains ExpandingJune 30
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Via One Degree (http://www.onedegree.ca/2008/06/yournamehere-ch.html).
“ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting in Q2 2009, it will be possible to apply to have just about anything as a TLD.
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- Brand names can be used as extensions. Think of .coke .nike .ebay
- You can more narrowly target geography. Imagine .london .nyc .hongkong
- Be more specific with what you offer. Appearing soon .sport .news .sex
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Although cnet and others are reporting that the applications for new TLDs will cost $50,000 to $100,000, ICANN has said it will be “in the low six figure dollar amounts,” according to Dr Paul Twomey, President and CEO of the non-profit organization.”
What does this mean for our clients? Just how many websites will a company have to claim, if not develop? Where will their clients look to in order to complete their goals online?
Can, meet worms.
- When Does Making a Customer Feel Special Turn into an Issue of Exclusivity?June 24
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When you create a combined online shop / social network that requires (a) registration in order to see the products in the shop half of things, and (b) is invite only.
Welcome to Totokaelo.
