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- Tiger Woods Walks on Water - He’s Just That GoodAugust 28
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When Penn State University film student Bryan Levi - aka YouTube user Levinator25 - posted a video clip last year to YouTube of the video game version of Tiger Woods walking on water and holing his shot from the hazard. Clearly, a glitch in the game.
Well, EA Sports is back, with a response to Levi’s video clip:
- Choose GOOD Video SpotAugust 26
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It’s all about being GOOD today.
Casey Capalowe at GOOD Magazine recently connected with several students at VCU’s Brandcenter about a spot they’ve put together for the Choose GOOD campaign:
Tim, graduate student, VCU Brandcenter: “Khushboo and I came to the GOOD project mid way through our second year of graduate school. At the time we were both interested in creating a piece of communication for a company that contributed to society in a positive manner. Being a fan of GOOD Magazine prior to the project it was any easy fit for us. The donation through subscription model that GOOD has set up really appealed to us.”
- Washington Post on Marketing and BloggingAugust 25
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The Washington Post published a good article today highlighting local companies who have made blogging an integral part of their marketing strategy. Talking with several local business owners and communication consulatnts including Geoff Livingston, Debbie Weil and Viget Labs’ very own Brian Williams, the WaPost recognized that even though tying a blog strategy directly to the bottom line can be difficult, it is a core building blog of an integrated marketing and communiations strategy.
However, it was interesting to note the example of Bill Marriott’s blog - CEO at Marriott International - which has led to more than $5 million in bookings using the reservations link placed on the blog. It’s a prime example of just one way a blog can be used as dynamic portal for inviting readers to a site through valuable content, connecting the blog to sales opportunities, and properly tracking the site’s usage through proper analytics. Good metrics need to be in place for any blogging or social media strategy - a tactic Viget also discussed in The Washbiz Blog.
You
- Y Combinator: Fix AdvertisingAugust 19
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Paul Graham at Y Combinator has posted a great list of startup ideas they’d like to fund. Among them - fix advertising.
Advertising could be made much better if it tried to please its audience, instead of treating them like victims who deserve x amount of abuse in return for whatever free site they’re getting. It doesn’t work anyway; audiences learn to tune out boring ads, no matter how loud they shout.
What we have now is basically print and TV advertising translated to the web. The right answer will probably look very different. It might not even seem like advertising, by current standards. So the way to approach this problem is probably to start over from scratch: to think what the goal of advertising is, and ask how to do that using the new ingredients technology gives us. Probably the new answers exist already, in some early form that will only later be recognized as the replacement for traditional advertising.
Bonus points if you can invent new forms of advertising whose effects are measurable, above all in sales.
I couldn’t agree more.
- Hot Spot - Nike CourageAugust 19
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So today I want to start a new category to catalog some of my favorite creative spots out right now - Hot Spot. Simply for fun - I just want to share creative ads that are inspiring, clever or just downright hot. And since I’ve been on a bit of a Nike streak lately, I guess it’s only fitting that the first one to start the category off is their latest work called “Courage.”