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Socialmediaworx

Leveraging social media to make great ideas happen


Resources for Using Digital Marketing to Survive in the RecessionOctober 7

While the global economy is nose-diving it’s way right off the ledge, social media and digital marketers are holding out hope that a savvy digital strategy is in fact best-suited to survive and perhaps even flourish in the economic downturn.

I addressed this topic back in March during the Bear Stearns collapse, but this is clearly a shift in the economy that isn’t going away anytime soon.

So, how do brands and digital marketers adapt for the tanking economy?

“It’s during a recession that a brand should position itself as the leader in its category. It is the best and least expensive time to gain mar­ket share,” said Robb Hecht, digital mar­keting strategist for IMC Strategy Labs. DM News

I’ve compiled a rundown of some of the better posts, resources and ideas I’ve come across on how digital marketers can survive the recession:

Harvard Business Review - “Marketing Your Way Through a Recession”

Twenty Reasons to BlogSeptember 29

BuzzGain posted a good list of twenty reasons to blog, along with measurement points for each listing. The list is good enough that I wanted to share it with you here, but for the metrics listing, you’ll need to check out the full post over at BuzzGain:

  1. Be a thought leader: E.g. Charlene Li.
  2. Generate more leads: E.g.HubSpot
  3. Generate awareness in the market of your products / services / your personal brand: E.g. Chris Brogan
  4. Get to know other thought leaders in the space: E.g.Don Dodge
  5. Humanize your company or Give a personal face to your corporation:Lionel Menchaca
  6. Get to network with other like-minded individuals: E.g. Paul Dunay
  7. Communicate frequently to your audience - (customers, partners, employees, recruits, etc.): E.g. GM Fast lane
  8. Generate a source of income from your writing: E.g. Darren Rowse
  9. Obtain feedback from your audience (readers, customers etc.) on new products / services: E.g.Guy Kawasaki
  10. Mak
The Times Square Shuffle: My Web 2.0 Expo NYC RecapSeptember 20

Of all the signage, presentation slides and general abundance of slogans at the Web 2.0 Expo in New York this week, perhaps my favorite sign was the street sign that read, “7th Ave closed, use the Times Square Shuffle.”

Why, yes, I think I’ll shuffle right on through this recap of Web 2.0 this week.

To begin with, my participation at the conference was entirely fortuitous. Were it not for the incredible generosity of Connie Bensen offering her ticket up on Twitter last week, and my luck at being the first to respond, I would not have made it. Such as it is, hat tip to the wonderful Connie Bensen for providing a ticket to allow me to be a part of the Viget Labs crew at the Web 2.0.

Self-photo from Barbarian Group Mirror

While I stuck primarily to the

Resources on Personal BrandingSeptember 15

I’ve been working with a client on helping him take some tactical steps to build his personal brand online. He recently launched a blog, and is looking to cultivate a community around the site.  One of the first things I’m doing is walking him through some of the processes and ideas on how he can begin reaching out to other folks online and develop relationships with others. 

The personal branding phenomenon has been fascinating over the last couple of years. Wikipedia defines personal brand as, “the process whereby people and their careers are marked as brands.” FastCompany recently wrote a good overview of personal branding movement:

Starting today you are a brand.

You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times.

If your answer wouldn’t light up the eyes of a prospective client or command a vote of confidence from a satisfied past client, or — worst of all — if it doesn’t grab you, th

Report - Social Media Has Transformative ImpactSeptember 11

B.L. Ochman posted a good recap at AdAge of an interesting survey conducted by the Avanade group on the impact of social media for companies. The study reports that in a survey of Fortune 500 companies, 41% say that social media “has potential to transform their customer relationships, improve their reputations and increase sales.” Ochman goes on to write:

  • Social media technologies have the potential to transform the way companies build and manage relationships with their customers.
  • Early adopters are reporting improved customer relationships, better corporate reputation and increased sales.
  • Businesses face competitive risks if they fail to embrace the technology going forward in a controlled and strategic manner.
Catch the full Avanade social media report here. 

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