What is Toluu?
Toluu is a free service for sharing the feeds you read and discovering new ones.		 Get Invite

AdPulp

Daily Juice from the Ad Biz


Digital Nomads Invent New Sport: Extreme TelecommutingYesterday
Mike Elgan, writing in ComputerWorld, paints a pretty third world picture set against the foreboding first world sky.

When your company changes its policy and allows you to telecommute, and when meetings are conducted online instead of in-person, you might be freed to live in another country for a few months, or even a year or two. The financial advantage of this can be enormous. You can take advantage of the digital nomad dream combination of a first-world income and third-world costs. The extreme telecommuting sweet spot is when you earn a big-city salary, but live in, say, Bolivia, where a mansion with servants costs $500 per month.

I can't quite see myself tapped in to the culture and coming up with concepts in a Bolivian castle, but I can imagine working from a straw bale home in the mountains or a yurt at the beach. What's the nuttiest place you've ever written copy, solved a design problem or talked a client off the edge?

i

Today In Twitterverse: If It's Success You Seek, Work SaturdaysYesterday
There's a phrase I like: "The more you do, the more you can do." Apparently, it's not original thinking... 20more.jpg Chris Brogan is a social media guru. Jason Calacanis quit blogging, but he's still a winner.

i

Adpulp?d=41 Adpulp?d=43 Adpulp?d=50
Eight Ways To Get Paid For Producing Free ContentYesterday
Writers, artists and and all variety of content creators struggle with this riddle: How to make money in an environment where much of the literature, journalism and art that fills ones day is free of charge? We know for sure that putting the genie back in the bottle if a futile waste, even though many of us continue to exist on that brain drain of a page. Thankfully, there are other answers and Kevin Kelly of Wired has them neatly packaged in a Change This PDF called Beyond Free.

From my study of the network economy, I see roughly eight categories of intangible value that we buy when we pay for something that could be free. In a real sense, these eight things are better than free. Eight uncopyable values. I call them "generatives." A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing cannot be copied, cloned, faked, replicated, counterfeited, or reproduced. It is genuinely unique, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.

Kelly then lists these eight generatives and explains the value of each:
  • Immediacy
  • Personalization
  • Interpretation
  • Authenticity
  • Accessibility
  • Embodiment
  • Patronage
  • Findability
Download
Lessons From The Big-And-Shrinking ThreeYesterday
When the CEOs of GM, Ford, and Chrysler went to Washington a couple of weeks ago to plead for money, there was one glaring thing that stood out: They each flew on separate private jets to get there. That's the kind of tone-deaf move people remember, and it's exactly what politicians and pundits seized on. Writing on Ad Age's Small Agency Diary, Tom Martin looks back and suggests ways we can all learn to present ourselves better and make the case:

First, know the room. Understand your audience and what their hot buttons will be. Also, understand what is going on in their world. We'd all like to think that new-business prospects and our current clients approach decisions about our work with Spock-like logic, but the truth is they don't. Each consumes our recommendations, ideas and suggestions through his own personal filter. Failure to understand that filter's implications usually results in a failed presentation. Had the heads of GM, Ford and Chrysler considered filters, they would have understood that each of these lawmakers had to consider the current economic and political climate and consumer reaction to the banking bailout plan as well as media coverage of the proceedings to determine how to respond.

He's right on. I think presentation skills, combined with a sense of empathy in understanding your client's motivations and needs, can take you far in the advertising busine
Yet Another Facebook Story: Republican Army Crashes The Wrong PartyYesterday
Facebook is no good. Need proof? Just read this lurid copy from across the pond.

Gatecrashers turned a schoolgirl’s 16th birthday party into a riot – after she advertised it on the Facebook website. Georgina Hobday’s £1million town house was ransacked by yobs. Among the trouble-makers were a 20-strong gang called the Facebook Republican Army, who scour websites looking for teenage parties. Yesterday Georgina’s mother, Sylvia, said: “It was an absolute horror show. I will never have a party for my daughter again. Sylvia, who works for an advertising agency, and her husband Michael, a professor at Sussex University, had given permission for Georgina to invite 100 guests and left four adult friends in charge while they went out.

Ad Age and Brand Republic also have details on this breaking story. I wonder if Zuck & Co. wouldn't benefit by sending the aggrieved a crisp check for the damages, said to reach $7400 in this instance. Legally, it's a horrible idea, but it would send a message that callous thugs who party will not be tolerated inside the Facebook tornado.