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socialutions

New Management Methods

Is It A Brand or A Person?February 26 2009

It is interesting to watch the dynamics of our virtual worlds and the collision of old methods to the new human methods. Brands and celebrities jump into twitter hoping to establish “human connections” with their product or service.

Some come in using the brand name while others put a human touch to the process i.e Frank Eliason with Comcast. As time goes forward fast we see which process attracts the right kind of conversations. Is it the human voice of the brands voice?

Max Kalehoff writes: Activating A Brand On Twitter: Do you like speaking with humans or inanimate objects?

I think most people prefer to speak with humans, and that’s especially true when it comes to interacting with companies. In fact, customers get frustrated when companies limit or dehumanize interaction, especially when product or customer service is involved.

That’s probably why personal blogs authored by employees often resonate better than official corporate blogs. And why corporate blogs that

How Many Experts?February 25 2009

As all this “social stuff grows” many businesses, large and small, are plotting strategies and finding resource who can help. Developing to leverage the power of “social technologies” first takes an understanding of the dynamics that make “social” a powerful conversational marketing tool for any business. Finding the appropriate resource can help you and your business save a lot of time and mistakes that could be very costly.

Where Are The Expert Resources?

It seems that everyone claims to be a social media expert. There are even aggregated community blogs claiming to have the most technically astute and most popular bloggers offering small and large businesses a “plug and play” system. We’ve even seen offerings targeting businesses with guarantees to “jump start” their entry into the social space. Beware, like everything in life there is no short route to gaining maximum return or value. Value is something that is created and provides unique propositions to a specific audience of people, whether customers, supplier or employees. A return on time and effort comes from learning; applying and providing your value proposition to the people you aim to serve.

Which Community Method Works?February 24 2009

In an earlier post we stated: Business leaders are just now beginning to engage in the social web; however, much of what we see today demonstrates a misunderstanding in purpose and methodology. Businesses should approach the social web with a common objective of gaining relationships and converting those relationships into economic gains.

Which comes first, the business or the people? What drives business success, the people or management methods? Just look at the differences in framework between why and how people approach the social web and why and how businesses approach the social web.

Have You Asked “What is The Purpose?”

Gartner Research reports: “The perception that communities on the public Internet appear to arise overnight and quickly grow to encompass millions of participants has led many organizations to assume that social software does not require the system-building rigor typical of many deployments. However, most successful social sites start with a defined purpose and a limited scope.”

“Gartner mai

Is Social Media The Engine of New Economic Growth?February 23 2009

Click image to activateBusiness Models of the Future:

Business Models of the Future:

The great new social media business models of the future will be in the areas of “The Last Mile of social media” and “Social Vetting mechanisms”. I have written about these two elements in the past. However, this article will attempt to focus on how the future engine of economic growth can use social media platforms to power social capitalism.

The Last Mile:

The Last Mile of social media is where the rubber meets the road. I can chat with people all over the world on Twitter and Facebook, but nothing happens until I walk out of the house and meet real people in real time to create a real business that really increases real human productivity. If I can accomplish that, monetization is simple matter.

If everyone is harvesting ideas from all over the world, Last Mile technology is the key to bringing these ideas to the ground. The new social enterprises will develop, support, enable, and service the structure for innovation in neighborhoods and communities.

Feel the Burn:

To understand the power

Ready, Fire, Aim?February 22 2009

 

When traditional mindsets buy or use new technology they often try and make the dynamics of the technology fit with the objectives represented by the urgency of the moment.

The difference in applying social technologies to existing business operations is not necessarily changing what you do, i.e. communicate with stakeholders, create new value propositions etc., rather it is more about changing how you do things.

Chris Bailey writes: “Most organizations will simply try to lay the latest business fad on top of their current operations and culture. Regardless of whether they implement this innovation with the best of intentions or not, they’ll soon discover that this course of action will lead to failure with a high probability rate.”

“Let’s take social media as a fresh example. Loads of businesses and non-profits are adding social media tools to their everyday work as a way to keep up with progress (or worse, to demonstrate they’re “hip” and “edgy”). They�