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Digital Connections

Emerging Innovations in Digital Media and Marketing


Discovering Hot Spots From YouTube InsightsNovember 25
Image by qthrul via Flickr The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube’s Sponsored Video ad platform and how it’s a complement to, but not replacement for, traditional search engine marketing. If you do find value in driving [...]
Facebook Page SEO Could Inspire a Land GrabNovember 20
Image via CrunchBase Today, 360i was quoted in MediaPost about the potential search engine optimization (SEO) value of Facebook including links to Pages in public profiles. Theoretically that adds a ton of links to Pages. But it’s not so clear-cut. If you’ve ever done some vanity searching in Google (come on, admit it) and you have profiles [...]
Pausing To Rate YouTube’s Sponsored VideoNovember 18
Image via CrunchBase Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this [...]
360i Elected to Social Media Advertising ConsortiumNovember 17
David Berkowitz, 360i’s Director of Emerging Media and Client Strategy, has been elected to the Standards Board for the newly formed Social Media Advertising Consortium (SMAC). The not-for-profit Consortium is comprised of advertising, communications, brand management and social media executives with the goal of creating a common vocabulary, standard buying units, and uniform measurement methods for [...]
A Game-Changing Election for Social MediaNovember 12
by Sienna Farris Director of Social Media, 360i Election 2008 is finally over and we have a new President. Whether you’re a Republican, Democrat, Independent or a member of the Libertarian Party there is one thing all Americans of all political affiliations can agree upon – social media was an instrumental platform for voters to express their [...]