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Logo Design Love

For logo designers and all who love logos.

30+ Logo Design Love reader favouritesOctober 27

A few weeks back I asked you what your favourite logo design was. Here follows an interesting collection, including a few of what I believe to be the world’s best logos (best is a very subjective term, which I often steer clear of). The quotes below each logo are from the reader who voted for the respective design. Enjoy.

Mother & Child

Logo designer: Herb Lubalin
Voted by: Alex Charchar, of retinart

The beauty of the ampersand that feels so delicate as it nurtures the ‘child’ just breaks my heart. Is it the best logo in the world? No. But I can’t think of any logos that hit me so hard the first time I saw it and continues to make me smile.

United Colors of Benetton

Logo designer: ?
Voted by: iParasite

…so simple and minimalist, and i love the combination of green and white. in my opinion it

Periodic table of brandingOctober 16

Here’s a novel idea from Kolbrener, a table of brand elements based upon the scientific periodic table.

Lg = Logo
A logo, or logotype, is the letters, words or phrase that identifies an entity, similar to a trade name. In advertising, the logo, also referred to as a mark or identifier, typically incorporates graphic design elements to create an evocative and memorable identifying symbol for a company, organization or brand.

Ty = Typography
The use of type fonts and styles, in addition to the logo and brand signature, to create a memorable look and feel in communications materials. Typography usually involves existing fonts, but also may use a uniquely modified or custom-made font.

Thanks Paul.

Wegmans logo goes back to the futureOctober 11

From the Wegmans press release:

“When we looked back at some of our earliest logos, they conveyed the warmth and personal attention to detail that we hope reflect our brand,” explained Colleen Wegman. “The family culture in our company continues to grow. It was time to go back to our roots and to a logo that is welcoming because it is more like a family signature.”

For a family-owned company, the new design is much more personable than the more rigid, angular logo from the 1990s.

This was kindly brought to my attention by Yael Miller. Yae

Wolda 2008 winners showcaseOctober 2

Wolda’s 2008 winners have been announced. Entry into the awards was through paid submission, and winners were selected by a jury of 10 designers, 10 clients and 10 members of the public. Here are the five winning logo designs from each participating continent, plus a mention for my favourite.

Best of Continent

Best of Africa

Logo name: SoulStice
Nation: South Africa
Agency: The Brand Union
Designer: Bronwen
Client: SoulStice

Best of Americas

Logo name: Sapka Hat Design
Nation: United States
Agency: Deniz Marlali
Designer: Deniz Marlali
Client: Hats By Aysel / Aysel Ormanbaba

Best of Asia

Logo name: Neo Tokyo
Nation: Thailand
Agency: Digital ZOO
Designers: David Williams, Siripong Wongjinda, Pasu Kongprasertkit, Digital ZOO
Client: Japanese electronic art exhibition

Shropshire Council logoSeptember 29

Shropshire Council have chosen their new logo from a group of seven designs, all of which are shown below, along with accompanying comments from an article on the BBC website.

The shortlist had included three designs by schoolchildren in the county (numbers 1 to 3), and the chosen logo will be used from April 2009.

Logo number 1

The logo for Shropshire’s new unitary authority will be decided from a shortlist of seven on Wednesday. Logo number one came from Applied Art Group, represented by Matt Wright, Thomas Adams School, Wem.

Logo number 2

Logo number two was designed by Dan Macauley, Thomas Adams School, Wem.

Logo number 3

Logo number three was designed by Ben Bryan, Oldbury Wells School, Bridgnorth.

Logo number 4

Logo number four came from a d