What is Toluu?
Toluu is a free service for sharing the feeds you read and discovering new ones.		 Get Invite

advergirl


Yaybia! asks about social mediaDecember 1

Erin and Libby from Yaybia recently sent me this short video message. It includes some insights from their experience with social media and a few more questions for me.

Get an Advergirl social media handbook at Marketing VoxNovember 26

Thanks to Marketing Vox for reprinting some of my social media manifesto series. You can see the second part of their coverage on the site today.

And, thanks to Ologie - my agency home - for helping me put together a longer handbook / Q&A document on the topic. In it, you'll find great printable versions of the content from this series PLUS a lot more specific content on various uses of social media.

Want a copy? Download the PDF at the end of the Marketing Vox article. Or shoot me an email.

Social Manifesto: What will change in the futureNovember 26

Picture 3 The Death of MySpace
The use of “macro” communities — like Facebook and MySpace — will decrease as adoption of semi-private “gated” communities grows. These smaller communities will allow:

  • Deeper sharing
  • More relevant conversations
  • More personal experiences

Bridging Social and the Store
Mobile technologies will bring social media to physical experiences.

  • Scanning any bar code with your cell phone will pull up consumer reviews
  • Friends will broadly co-shop using tools as widely varied as wired dressing rooms and interactive mirrors attached to online stores

Polarized, Passionate People
Social media will make it easier and easier for us to self-select into groups filled with “people like us.” Savvy leaders will energize these “microsegments” and create powerful emotional connections.

“Main Street” Customer Service
Consumers will increasingly expect personal, relevant experiences with the brands they choose to do business with. The hallmarks of these experiences will be proactive problem solving and dedicated points of connect — across multiple media.







Social Manifesto: What's changing right nowNovember 25

The single biggest change is the end of the 1% rule. The 1% rule is a widely shared behavioral theory that states that the number of people who really create content on the Web represent only 1% of the people actually viewing the content. It suggests that 99% of Internet users are just reading and watching. But the latest from Forrester Research paints a very different picture of participation:
Picture 2

What else?

Bloggers are beating out friends. New research from Jupiter and BuzzLogic shows that people who read blogs are more likely to take buying advice from their favorite bloggers than from their friends.

Mass adoption of mass communities. Facebook has 120 million active users, adding now at a rate of about 10 million per month. And no longer is it just more of the same — the fastest-growing population is 35 and over.


Social Manifesto: Social Media Etiquette (by Miss Advergirl)November 20

Technology changes our expectations for behavior, our standards for etiquette. Social media is no exception. The things that are important here are vastly different than the broadcast Web. A few live-by rules:

  • Be real: Be honest about your identity. Speak with your true voice. Share your personality.
  • Be responsive. Engage in conversation. Reply quickly. Answer questions.
  • Be a good host. Thank your community. Make people feel comfortable. Translate new terms, insider references, etc.
  • Set expectations and deliver on them. Try to be consistent. Focus on a topic. Let people know when things change.
  • Be personal, don’t broadcast. Don’t be one sided. Don’t be overly promotional. Don’t repeat, repeat, repeat.
  • Listen, then talk. Know your community. Be relevant. Hear other opinions.
  • Edit. Don’t overwhelm with frequency. Be brief. Be compelling.