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Consumer trends and stimulation for innovation


EyetrackingJune 22
Eyetracking is an established method for the identification of advertising effectiveness. With eyetracking you can register eye movement and visual attention from test persons. It is used in the market research area e.g. to investigate and analyse advertising campaigns, the usability of web pages or product pages.  Different questions can be answerd with eyetracking.  For example      How [...]
Mystery ShoppingJanuary 15
Mystery Shopping [also Cryptic Checks] came originally from the USA. It is a controlling instrument for improvement of customer loyalty. Mystery Shopping is a special approach to test undercover service quality or customer service. These tests are conducted by specially trained people who pose as customers. These interviewers get a special education.   Application range Mystery Shopping [...]
Needs-Based SegmentationJanuary 11
A summary of “The Mechanics of Needs-Based Segmentation”, by Marketing Leadership Council.   In many markets, adding value to the product might be the most consistent way to differentiate from the competition and therefore, maintain or even gain market share. But as companies focus on solutions selling and the provision of value-added services, they often experience an [...]
Search Engine MarketingNovember 22 2007
It’s a fact! Major companies and growing industries are including online advertising in their marketing budgets. Marketers should assure the most effective use of these expenditures, saving part of the investment to search engine optimisation processes. Online advertising has grown to more than $15 billion US dollars in 2006 increasing by almost 60% as compared to [...]
Facebook the biggest waste of time?…I don’t think so!November 16 2007
Facebook is the latest online social networking craze, mainly attracting older Generation Ys. However in August this year it was reported that Facebook is costing Australians $5 billion a year! An Internet security firm estimated that if one employee spent an hour a day on the website it could cost their company $6000 a year.   Across [...]