Toluu : Disruptology

Disruptology

Aaron Uhrmacher on Social Media Communications

Twitter Meme Monday: Favorite Holiday Gift SiteNovember 24

As part of my ongoing goal to help Twitter friends get to know a little more about one another, I am continuing the Twitter meme Monday posts.

A ‘meme’ is a type of internet conversation that is passed from one user to another. Here’s the Wikipedia definition .

Here in the US, this Friday is called ‘Black Friday,’ which kicks off the holiday shopping season. Most retailers will begin offering their best prices and deals to entice consumers to purchase often and early. In that spirt, this week’s topic is: "what is your favorite gift blog and why?"

To participate, share the link to your favorite gift blog and explain why you picked it in 140 characters in your Twitter stream (also called a tweet). If you prefer, you can share it in the comment section below as well.

I have more than 1,000 people following my updates on Twitter, but I don’t know a lot about their jobs, their passions and their lives outside of the Twitter community. These weekly topics not only help me learn more about the people in my community, but they help the larger

Twitter Case Study: Motrin MomsNovember 17

This weekend, there was a bit of excitement on Twitter as outraged moms around the world responded to this advertisement by Motrin:

The tone of the ad is conspiratorial. It’s supposed to be a mom talking directly to other moms who can identify with the the pain caused by carrying around her baby in various types of slings attached to her body.

I have not carried around a baby so I have no idea whether or not it hurts. But so far, I’m convinced by the ad. I mean, an extra 7-15 pounds (is that what babies weigh?) attached to my hips, my front, my back…I would imagine that would hurt after a while, no matter how ingenious the contraption.

Apparently, I’m wrong. And that, my friends, is where the value of market research comes in. And if you don’t do the research, that’s where the true value of social media comes in.

Apparently, there are many moms who have carried around multiple children on their back, their hips, their front. They were not in pain. In fact, quite the opposite. They are not happy with the Motrin ad campaign, and they want you to know about it.

Over the weekend moms on Twitter united in voicing their displeasure with the Motrin ad . They used "#motrinmoms" as the tag for the threaded conversation, making it easy for people to follow.

In less than 24 hours, this video was created as a response to the ad that intersperses the Twitter conversation with images of moms carrying their children in many of the states mentioned in the ad. It’s pretty powerful:

Twitter Meme Monday: Your Job in 140 CharactersNovember 17

As part of my ongoing goal to help Twitter friends get to know a little more about one another, I am continuing the Twitter meme Monday posts.

This week the topic is: "tell us what you do in 140 (persuasive) characters"

To participate, simply explain what it is you do for your job in 140 characters and update your Twitter stream (also called a tweet). If you prefer, you can share it in the comment section below as well.

I have more than 1,000 people following my updates on Twitter, but I don’t know a lot about their jobs, their passions and their life outside of the Twitter community. These weekly topics not only help me learn more about the people in my community, but they help the larger Twitter community learn about its participants as well.

Make sure to include ‘#TMM’ at the end of your tweet to designate it as part of the Twitter meme!

Here’s mine .

You can follow everyone’s answers here .

Twitter Meme Monday: First JobNovember 10

As part of my ongoing goal to help Twitter friends get to know a little more about each other, I am continuing the Twitter meme Monday posts. This week, the topic is, "tell us something fun about your first job."

To participate, simply share some memories from your first job as an update to your Twitter stream (also called a tweet). Make sure to include ‘#TMM’ at the end to designate it as part of the Twitter meme.

Here’s mine.

You can follow all of the replies here .

UPDATE:

Toluu

Disruptology

Aaron Uhrmacher on Social Media Communications

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