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Disruptology

Aaron Uhrmacher on Social Media Communications

30 MORE Examples of Corporate Social Media in ActionAugust 25

I wrote a post for Mashable awhile back looking at 35 Examples of Corporate Social Media in Action. Since some time has passed and more companies have risen to the challenge of creating innovative social media campaigns, I thought it was time to revisit this with an expanded list of social media for business case studies from a growing number of industries:

Dominos Pizza credits Foursquare with its UK sales growth.

Monique’s Chocolates in Palo Alto used Foursquare to acquire 50 new customers.

Highland Brewing, a microbrewery in North Carolina, turned to social media to build stronger relationships with beer drinkers. Sounds tough

Old Spice creates personal videos for its Facebook fans and posts them on YouTube.

Norman Regional Health System in Oklahoma spends 30 minutes a day on Twitter and Facebook.

Disruptive Advertising on ChatrouletteAugust 20

Here’s a really well done piece of interactive advertising using the popular peer-to-peer webcam conversation site Chatroulette.

I don’t want to spoil it:

Borrow My Blog: charity:waterAugust 18

This is the first post in a new series titled, “Borrow My Blog.” I’m inviting non-profits to harness the collective brainpower of DISRUPTology readers like you to tackle a specific communications challenge.

It’s an easy way for you to participate with just a few moments of your time and help organizations without big PR and marketing budgets generate some new ideas.

Trolls, regular commenters, newbies…all ideas are welcome. Seriously, even negative reactions can sometimes lead to new ways of thinking about old problems.

First up is Paull Young from charity:water.

Organization: charity:water

Website: http://www.charitywater.org/

What They Do: charity: water is a non-profit bringing clean and safe drinking water to people in developing nations.

Communications Challenge: charity: water was born in September. Each year for our birthday, we team up with September babies and other supporters to take on something really big.

This year’s September Campaign will bring clean and safe drinking water to the Bayaka people in Central African Republic – one

Visualizing Foursquare DataAugust 12

There’s a sleek new data visualization tool from WeePlaces that lets you map your Foursquare check-ins over a certain period of time. I recorded mine for you:

I could see this being a great tool to use in presentations about the value of social data and how companies might find this information valuable.

Let me know the next time you see someone use it live!

© Aaron Uhrmacher. Visit DISRUPTology for more posts on social media and communications.

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David Perez is DisruptiveJune 22

David Perez is a Chicago based recruiter for Leo Burnett. He convinced his bosses to let him go to the Cannes Film Festival under one condition: he had to wear a webcam attached to his glasses the entire time and do anything (yes, anything) that his Twitter followers request. Thus, David on Demand was born.

So far, he’s had to get a tattoo of the Twitter fail whale, buy balloons for children, pole dance and generally make a fool of himself in public, all the while talking to his Twitter followers.

David (or rather, by the sound of it, David’s PR people) was kind enough to answer a couple of questions before his trip via email:

Q: Tell us a little about how this idea went from a scheme for a free trip to a legitimate ticket to Cannes.

It is widely known that I have always wanted to go to Cannes. So when I learned about this social media adventure, I quickly volunteered and helped sell it into my boss.

David on Demand is a social media experiment that takes living vicariously to the next level. It is created by Leo Burnett and combines three very important elements in modern marketing – spontaneity, cre