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My thoughts on social networking applications.

Five Ways to Improve Customer Service Through Social NetworkingJuly 12

Today’s guest post is written by Kyle Simpson. Kyle writes for Medical Coding Certification where you can find more information about a career and training in the medical field.

If you think that a call center somewhere in India and an email address are the only ways to provide customer service for your business, you are woefully un-invested in the social networking revolution.  In fact, many corporations (large and small) are turning to social networking (from online community forums to blog posts to tweeting) to handle a larger volume of customer concerns at far less cost to the company.  And here a few ways you can jump on the bandwagon and take a leap into the 21st century.

1. Blog posts.  Much like the FAQ page on your website, setting up a blog is a great way to not only reach out to your customers (to address their concerns en masse), it also provides an excellent interface for feedback.  If you write a post about an issue, customers can get up-to-date information as well as provide input on the issue (how it has affected them, what solutions they found, any help they got, etc.).  It can decrease your company’s call log by a significant margin.
2. Community forums.  The best thing about using this versatile tool is that you really don’t have to do any work.  Certainly you can have a company representative or technician monitor the forum and chime in if and when necessary, but people

Social Media Marketing: Ten Tips For BeginnersJuly 8

Social media marketing might be something your company is just getting started with. You have established that the fish, your customers are using it. They are using it for sharing information, keeping tabs with friends and family, and most importantly using it for making important research and purchasing decisions. You should have a set of objective and goals created before you just throw up a Twitter or Facebook account and start broadcasting to an empty silo. Social media, unlike other forms of online marketing is a two-way form of communication. This is where a lot of beginners miss the boat, they broadcast about me rather than about we. In no particular order, listed below are ten general tips for online marketing. This is basic 101 stuff, but it’s applicable to newbies, or anyone just needing a refresher.

1. Register brand names and create online identity:

At this point in time I’m sure you have done your due diligence, registered and incorporated your business name and have started to operate online under it’s assumed identity. The f

Mobile Marketing 2.0: Why Your Brand Needs to Be on FoursquareJuly 6

Social media has exploded over the past few years, it’s no secret what was once old is new again. Social media has and is becoming a marketing platform that brands can’t simply ignore anymore. Marketing today is about using multiple platforms to get your message out there, even more so, it’s about fishing where the fish are, your customers. Depending on your industry, your customers are online using multiple social platforms and networks to make purchasing decisions. This brings us to the continuous upward shift in technology and communications, Mobile marketing. As marketers, we must expand our tool set and look beyond the status quo of Twitter and Facebook. If we stop to think about the two heavyweights that I just mentioned, the vast majority of the user generated content pumped into these networks comes from, you guessed it, Mobile devices. Let’s not forget how these sites are accessed, iPhone, iPad, EVO,

Facebook Killed FriendFeed, Google Buzzed it Back From The GraveFebruary 14

The “Buzz” about Google Buzz is in full swing. Google Buzz is Google’s attempt at social networking and they are definitely making a statement, who it’s directed at is anyone’s guess, Facebook, Twitter, Microsoft? Google is no stranger at trying to gain social networking market share, the past tells the story, Dodgeball, Jaiku, Orkut all failed horribly. Google has learned from its mistakes and this time  has started from scratch, the key difference is that they built their own social network as opposed to acquiring one, a very smart move to say the least. Starting from scratch is not entirely true, because Buzz taps into and is part of Gmail’s several million+ user base.  It’s an instant roll-your-own social networking platform with potentially millions of willing users out the gate. Buzz at its core is a recommendation engine, content aggregator that tries to pull in content that is relevant to your interests. They do this by lookin

Interview With Jamie Guse of American Dairy Queen CorporationJanuary 13

Dairy Queen, an iconic American brand that will be celebrating its 70th birthday this year, is no stranger to social media. Dairy Queen like most major corporations utilizes social media to connect with its global customer base. The man responsible for maintaining all of Dairy Queens digital assets, including social media, is Jamie Guse. Jamie is the Web Site Manager for American Dairy Queen Corporation. I sat down with Jamie for a brief Q & A session.

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Mike: How long have you been with Dairy Queen and what’s your official role there?

Jamie: I’ve been with Dairy Queen since September of 2008 and my current title is Web Site Manager which includes managing a majority of our .com properties along with all of our social media properties and anything else considered digital.

Mike: What’s the best thing about working at Dairy Queen and what has changed the most about your role there?

Jamie: This is actually a very tough question because I really love my job and love what I get to do on a daily basis. But what I really love the most is that