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- The More Things Change…March 14
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Maybe my attitude today is what it is because it's Friday and this has been a long week… but the more things change, it seems, the more they stay the same. Here, for example, is a news release from a web design and SEO firm helping Auction Direct USA Used Vehicle Superstore gain an online presence. There's not a single live link in the entire snooze release. So if you stumble upon the news release and decide you want to go see Auction Direct USA for example, you have to copy the address and paste it into your browser. You know what… that's just enough of an inconvenience that tons of readers will decide they are actually not that interested. Meanwhile, if you're an online SEO web design new age social media hip cool consultancy, wouldn't you have to agree that not having live links in a news release about yourself is akin to acting like a plumber living in a house with no running water. Hello?
Do you like the last line of the release as much as I do?
For even more information, please visit… blah blah blah.
Even more?
I'll be better by Monday.
- eBay Gets an Ombudsblogger?March 7
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You may recall this post from long ago at this site. It was about a vision I had involving companies hiring bloggers to write whatever they want about the company with immunity, for a year. Now it looks like eBay is about to do it. Here's the story.
I happen to think it will become a trend, so I hope this effort is successful.
- My Oh My Obama: Texas Field Ops Organized by WikisMarch 4
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Short note today… wicked busy. It's raining. I want to get home and watch the primary election returns. Been here since 6am. Meanwhile, for you other political junkies and social media fanatics like me, here's a story to hold you over. By Josh Catone at ReadWriteWeb, it is entitled, "How the Barack Obama Campaign Uses Wikis to Organize Volunteers."
Couple of questions for you: 1.) How is it that politicians get this stuff ahead of most corporate types? 2.) Do pollsters factor in this sort of online organization when calculating potential outcomes? 3.) If I can go take a look at this site via the link provided in the story by Mr. Catone, can Mr. Obama's political rivals go in and roam about, too, and, if so, does anyone care?
This is the most interesting national primary campaign season I can recall ever, and I go back a ways to when Warren Harding was running. Remember him?
OK, have to run. But if you have any answers to these questions, come forth and be heard.
- Your Agency May Be Dangerous to Your Social Media HealthMarch 3
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In this article in BizReport by Helen Leggatt entitled, "Marketing agencies lack social media know-how," there is this quote by Jim Nail, chief marketing and strategy officer at TNS Media Intelligence/Cymfony: "You get the sense that agencies talk a good game… They put up a good presentation about what social media is, but when you get to implementing campaigns, the day-to-day management skills are not meeting the marketers' expectations."
You can say that again. I owned an establishment firm once. I know how to talk a good game. As long as the agency has that skill, it can keep talking the good game to bring new clients in through the front door at a rate more or less equal to the the count of disgruntled clients exiting out the back.
A more important concern or question — and one I've been trying to figure out for some time now– is why are the traditionalists so slow to the fair? My leading theory so far: for a traditional agency to master social media is akin to a pharma company inventing an over the counter remedy to their own, leading, expensive, perscription drug. Much of social media can be DIY (or DWA, as in, Do Without Agencies).
The article is actually about the risk of having an agency faking it on your behalf. Summarizing the feeling of a range of corporate types, Ms. Leggatt writes: "…by applying old models to social media, traditi
- Forward, March, at Long Last…February 29
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Here at AgencyNext it has been a horrendous February, so my apologies to anyone and everyone (especially out at Copywrite, Inc. in Nevada) who noticed I'd gone missing for most of this dreadful month. I'm back. Happily, as the weather is improving, so am I. The sun is up most days on my way to work and I don't have to turn on my headlights going home most days until half-way there. Still, it is about 13 degrees right now and tonight we're expecting five to eight inches of snow.
Starting Monday, I'll be back watching and ranting about the social media scene and talking about a new client or two. Now I have to run because I'm having a special event for two, with me and the last day of February as the guests of honor, so I can kiss this creep of a leap year February good riddance.
'til Monday then…